Using Content To Promote Future Products

Hey Gary, how's it going? It's Dom Garrett. Just wanted to say hello and ask you this. Um, as you know, I've talked to you about it before. I'm working on building an app uh with one of my business partners. And while I'm in charge of adoption, um, the app is probably 6 months away from actually having a working uh working prototype. So, what would you suggest I start doing now to make sure that I'm building it up so that when it does come to adoption time and the app is released, we have plenty of users that are going to be using it. Thanks a lot, Gary. Tom, first of all, good to see you. Uh, thanks for your hardcore uh following ship over the last year, years. I don't I can't quantify it, but I know we've been jamming hard for multiple years. Um, I'm going to give you a really good answer. I and this is an answer that's going to work for everybody. No matter whether you have an app or you sell clocks, content, cont clock broke. Uh content, content, content. I think you need to put up. So let's say you're putting out a fitness app or a productivity app for time management. You then need to create timemanagement. com which is not available but dailytimemanagement. com or something and putting out content around the genre. You need to create a content portal on Medium or your own blog or on Rebel Mouse, which I believe in clearly. Link it up. Uh and you need to uh you need to basically um create content to get like-minded people in that are, you know, you come out with fitness daily and yours is a fitness utility app and then boom, you've got this audience and then when the app comes out, you pound them with it and it comes out. You need to gather people in a place that are like-minded or most likely to use the app. And then when the time's right, shout to them. Jabbing and then right hooking.