#AskGaryVee Episode 100: The Live Show [UNCENSORED]
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#AskGaryVee Episode 100: The Live Show [UNCENSORED]

Gary Vaynerchuk 20.05.2015 75 915 просмотров 865 лайков

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DOING THE #ASKGARYVEE SHOW LIVE. ANSWERING QUESTIONS IN PERSON. TUNE INTO THIS ONE AND LET ME KNOW WHAT YOU THINK OF THIS TYPE OF FORMAT! watch all of my short motivational films HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku -- Music made by: https://twitter.com/OxygenBeats Check out his work: https://soundcloud.com/OxygenBeats #QOTD: What are your feelings that the show ends today? #Timestamps: 0:00 Intro 3:43 - How do I keep my old employees from hazing my new employees? 6:48 - How did you overcome your family relationship with AJ in order to work through a business problem? 10:48 - Are you the person behind the #TomShady billboard? 11:35 - How do you decide what and when to automate? 14:03 - How do I overcome the perception of being "too young" when I'm pitching potential clients? 19:20 - Do you have any advice on how to give my first on-stage presentation? 22:03 - Where do you see the sharing economy going over the next few years? 24:55 - What should I focus on with the companies that I invest in? 26:44 - Would you like to try my product? 28:54 - How much of your staff's time is spent on you as opposed to other projects? 31:25 - How do you decide what to work on, and what's the opportunity cost to doing it? 35:15 - How would you apply your methods and teachings to the financial industry? 39:32 - What's your definition of productivity, and how do you manage to be so productive day after day? 43:45 - How should I go about making content for my packaged food company? Which platforms should I use? 47:27 - Where do you see the biggest opportunities in the wine&spirits sector (specifically vodka)? 50:09 - What is a fundamental skill that you see a lot of entry-level marketers lacking? 52:40 - I'm having a hard time professionally training my son, how do you balance the family aspect with the need to be hard on someone? -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee

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Intro

oh intro on this episode I answer questions in front of hundreds of my friends hey you ask questions and I answer them this is the Ask Gary B show did you see drock's new uh opening for he's got something really good there'll be none of that dun [ __ ] I'm just going to go right into it you're just going to have to deal with me that's all you got my name is Jimmy Fisher here with my twin brother from Chicago and uh hold on Jimmy shut the [ __ ] up hold up I didn't even start the show yet are I was asking a question but he's got a mic what's going on I'm confused as [ __ ] no worries Jimmy my bad Alex what the [ __ ] are you doing Alex what the hell Gary that was Mr Mo no it wasn't Zach what the [ __ ] are we good now can you get your [ __ ] together it's together waiting on you all right not quite dick all right here we go that's how we roll um you guys ready in aggressive mode always in aggressive mode day hello everybody this is Gary Bay Nerd Chuck and this is episode 100 of the Ask Gary ve show no more more thank you so Vader Nation uh hundreds of your family members have slept from all over the place as a matter of fact when we get into the questions I know majority of you are local cuz this was definitely not worth slepping that far for but some of you did it so I appreciate it so make sure tell me where you're from uh when you ask a question please tell me who you are uh we are here not too far from Vayner media we're going to do this outside in the park was the original plan which is why we had an open RSVP until somebody with a half a brain came up to me he like you know you need a permit if you have more than a couple of people at the park I'm like [ __ ] okay we scrambled gansor hooked us up thank you so much we're here on the rooftop of the gansor hotel not far from Vader media in New York City and really episode 100 you could have debated a lot of different formats but the concept is quite simple uh my friends my audience my family is here they're going to ask some questions I'm going to answer them and we're going to go as long and as hard as we can so thank you so much please clap it up for yourselves CU you mean a lot to me obviously there's so many of you that I know intimately know somewhat have interacted a ton online with and a bunch of new faces as well that means a ton to me so I think we should get right into the show so let's do it are you guys ready now back there ready to go all right let's do it starting all the way in the back what happened to Jimmy let's go with J what Jimmy got screwed I thought it was

How do I keep my old employees from hazing my new employees?

going to be Jimmy are you good you're good Jimmy all right all right hey how you doing uh Gary I want to say thank you so much uh my name is Vlad I run a restaurant at aoria Queens called New York dogghouse okay it's a trademark spot so there's ways of growing I've been doing it for about 3 years funny that every time I I reach a hurdle I wake up and you answer it somehow uh so I really appreciate that you're doing that so every day you kind of help me grow help our business grow and what I'm having a problem with right now is that we're growing and each part of the restaurant the kitchen the floor the bartending crew uh they became like a gang they all love the project so much so every time I bring somebody new into the to the group uh they start hazing them they start instead of this is going to be a funny [ __ ] show there's no India in this mix go ahead keep going so you've got a hazing restaurant keep going and it's like I'm like yo guys this is uh Alfredo he's joining our crew teaching what you know and let's grow because I want to grow so instead of helping me you know grow they start [ __ ] up for him y by he's like yo vad what's going on they not like me what the [ __ ] is about what am I doing wrong yeah and you know the crew that I have now they're really good but I'm really big on Vibes personality let me jump in on right here because Vlad we need more than one question answered on the show told you was you know and I think I've referenced this either in a keynote or recently or maybe in one of the shows where I talked about one of the things that really when I started vayer media I was obsessed with this issue because it was something that was a huge problem at w library at Wine Library we also grew very quickly Grew From like 10 to 150 people and the biggest problem I had was I don't know if they hazed them they weren't hazing them they were just making their judgment immediately like literally every employee for like two years within two days everybody in the company was like oh Ricky McGee sucks crap right like and by the way this was a company Wine Library that had no training no onboarding like literally you showed up and you're like go right and then you same here right very easy going but professional courtesy respect but you bring your own style to it the Vlad the way I fixed that at Wine Library was I sat down everybody individually when it got to a place where it was not palpable to me anymore one by one and I told them right to their face that they if they weren't part of the solution of fixing my issue they weren't going to be there and that was probably the first time I gave any of them negative feedback because we were growing everything was great they were making more money everything was great and I told them right to their face and then vladin this is the tricky one then I fired a couple of them right in their mouth I feel I kind of have to do even though I love what they do I think you just said it that they're not part of the blad fire someone that's it vad no more mic I've got to answer some questions I Love You No More Vlad you're out next let's

How did you overcome your family relationship with AJ in order to work through a business problem?

clap it up for Vlad just fire someone Vlad Jesus all right let's keep it going um my name is Jimmy fiser uh from New York I'm with my twin brother from Chicago I love it and um our question has to do with him and I are working on a bunch of different projects uh that's already a problem starting a bar and uh has a have a digital agency and then do Construction Consulting weird stuff I love it our question is working with AJ um being Brothers in a business together how could you speak to a specific example where you guys have had to overcome that family relationship working through a business challenge so you know with AJ I've had a lot less problems that I did with my dad um for a lot of different reasons different personalities different parts of the equation I was the number two coming up in Wine Library I'm the number one with Vayner media I'm 11 years older than AJ we started an eBay business when he was nine or 10 so we F you know he negotiated like that business I remember starting off as like 7030 but then like one day in he told me it needed to be 50/50 and so like we fought that out and like had our fist to Cuff moments then you know I think I don't you know the truth is Vayner was easy because one the big decision that could have caused a lot of problems was addressed immediately which was we made the company 50/50 and even though I had all the leverage and I was in the market and the company was built a lot on my brand I thought it was important to start the relationship off in the right foot and make us equal Partners the truth is AJ has uh AJ is very self-aware in the same way that I am and he's as time has gone on recognizes you know the disproportionate value that I bring he really does like he's been a perfect partner to me AJ is the one in our relationship as we are looking at different business deals the fund and all the future things he was the one that came to me and said hey bro I think that you should have more of the action as we go forward in X Y and Z that takes a lot of humility self-awareness that takes a lot of things and so I think you know we've had our fist to cuffs right like you know we had an argument of he was convinced the clients would not pay us a fourth of what they're paying now for a monthly retainer convinced and obviously me winning that debate has helped me have some Equity with him um you know but he brings a ton of stuff and I've referenced it throughout the 500 questions I've answered on this show he's brought a lot of value to me he's massively mature for his age um and in a lot of ways you know not only plays the straight man in our relationship but he just he's also got magic and stuff like he's a perfect dude I'm super pumped he's getting married in 3 weeks um and uh my Beard's upset about that um but uh at the end of the day you know what it's crazy we're now five and a half almost six years into this we're actually Venture we've really not had a blowout you know we're good at like we're close to like did you guys see the basketball video like that's where we fight as you saw in that one little clip like on when we're on the same team we're really good and so we have our moments but I'm sure the 11year you know age difference uh all the circumstances right the circumstances make the pudding as I like to say and so like though I've never said the circumstances make the pudding ever before in my life I've never said it um but the circumstances have everything to do with it so I don't know if our relationship can project things to you but I will say this being the bigger man and I've said it a bunch in every situation always works whoever in you if one of you takes the lead as being the person when you argue that first jumps in says I love you bro and like [ __ ] this and whatever like it will force the other one to start doing it as well eventually over time I can promise you that cuz I sure did that a shitload with my dad and finally after 15 [ __ ] years he started playing that game out so I think

Are you the person behind the #TomShady billboard?

you should consider that cool let's clap it up for that question hello how you doing Gary I'm from Edison New Jersey your hometown I love that what's your name bro my name is Alex Romero I'm an app developer I'm currently working on app called hack tab which is for happy hours okay but the big question I have for you is more related to a billboard marketing are you behind the Tom # Tom Shady you're a [ __ ] genius I wish that I could take credit for that Tom Brady hazing uh billboard but I'm not but thank you so much for bringing up that question so that we were able to talk about it here today I want the loudest clap for that man except for the two Patriot fans

How do you decide what and when to automate?

here let's keep it going I'm Jen LTZ um from New York originally but here with my team of community Managers from Philly and my brother from New York love it um thank you so much for the show first of all it's awesome we freaking love it thank you um so we wanted to ask if uh well I know you hate automation but once you get so big to the point where you're scaling your community so much that you it's critical to automate what how do you decide what and when Jen right that's what you said your name Jen why is it critical to automate like if you're getting thousands of emails a day of reg people registering you manually right back okay got it you know there's a big guys let me and this is why this show is great let me redefine this there's a big difference between automating your human interaction versus automat automating a sign up process or something that can and is acceptable to be automated like for example I think it was today I just saw it somewhere in my stream like did the president of United States sign up today like right like I think he said the Tweet was on Twitter I think Barack Obama finally signed up and the Tweet was like now I'm finally really here there was a video made six years ago that you can see where people got mad at me because I said that wasn't really Barack Obama tweeting on his behalf and that was [ __ ] up because everybody was mad at Britney Spears for like a day for not doing it and having her manager like and everybody was all about Obama and down on Britney at the time I was like [ __ ] this Britney's back baby so I jumped I wanted to back up Britney and I jumped in and made a video and I was like do you think barack's really doing this and everybody's mad at me so Jen I think what you need to recognize is there's plenty of circumstances where you need to automate as long as you're not making pret like if your automation email when somebody's signing up is like hey Jack this is Rick really now you're getting into that level of like trying to fake the Funk but automation's fine in a lot of places not just I just don't want people automating their human interaction or making pretend it's them you know people get pumped when a celebrity replies to them that like means something to them and when they find out that that's like Ricky the PM of that person they get disappointed and that takes Equity away it's just not authentic you see what I mean thank you so much yeah that really helps was that it um meaning well no meaning I don't want a second question but like Are We Now aligned like was that clarified that conversation that totally clarifies it thank you awesome well that's tremendous all right let's clap

How do I overcome the perception of being "too young" when I'm pitching potential clients?

it up is this on hell yeah it's on hi Gary my name is Julian I'm 20 years old I'm from war South Poland I love it and Julian are you the one that I was tweeting with today yes sir and so you didn't even know what was going on today no and then we tweeted yep and then you showed up yeah Big Ups to Poland baby yeah that's the ROI of Twitter [ __ ] faces all right sorry hold I can't hear [ __ ] go ahead start over brother I mean I was already in yor I know you didn't fly from Poland 20 minutes ago dick this guy I get it so I have a healthare technology start over company that spokes on eliminating obesity in America and I'm meeting with all these VCS and they look at me and they look like I'm 12 years old and uh they're like you know what the [ __ ] do you know yep so I explain the problem they're like oh yeah that's a really good idea like we really like that but leave to the grown-ups and I was going you know [ __ ] you and you're receding hairline um dude I'm losing hair so watch yourself go ahead so how do I get like respect for them and actually make them see eye to eye like I'm not you know a little kid who's tackling a big problem you know look I think the truth is that's interesting to me because I would tell you like I have no empathy for you because this is the greatest era of all time of kids getting disproportional respect because we've seen technology grow and you know I'm I'm I was looking at the 30 and 40 year olds in this audience who were like de we wish we had any we wish we were allowed to do anything but go grab the coffee 20 years ago so I promise you like you're getting way more respect the fact that a VC is willing to see you is like way Advanced compared to where it was five or 10 or 15 years ago I would say this though and look you need to raise money right like you're not going to see them to go see their receding hairline you're going because you want their money yes exactly I want to align you on some respect Factor you're going to ask somebody for their money right so you know it we're in a place now where money's flowing so freely but I would also keep that chip on your shoulder because that's great I love that the best thing to do and I've said this before in the show is sell to people that are willing to buy to me the second I feel any indication that somebody's not interested like I'll give you a good example if I went on a VC pitch and it was allocated for 45 minutes and if you sniffed out that they're just like they're out they're like out I would cut the meeting short I want that 30 minutes back right so I would tell you to sell to people that are interested versus trying to get somebody and sell it to them I'm never selling to anybody but the market that's attract I'm selling to you guys you're attracted to this content I appreciate that I'm not trying to convince anybody else that this is right I'm just gonna go out and prove it you know so I would first it sounds like you need money I've never gone out and raised money I just do [ __ ] make money and then go back and tell you I told you so right that you know and so for me it sounds like you need dollars cool but money's easy go find the people that want to find their polish Mark Zuckerberg take their money and go and execute the thing is I've been here for seven days in New York so I've kind of have a uphill battle but I know what you mean yeah I get it but like like I'm not sure what that even meant meaning like going into a bar where they only let me in because I'm 20 so I already get like shut down the bar where all the networking events are so I've actually been standing outside of like Wall Street firms and like hitting up uh people I think your strategy was [ __ ] up then right like well I mean there's two ways to look at well I mean your strategy is not [ __ ] up if you hustle to get to New York right from Poland to try to raise money then that's awesome but then I wouldn't be wo is me about that like dude I [ __ ] work 19 hours a day like like everybody's got struggles what's that I work 20 cool I work 21 the game so I here's what I think that you've clearly got hustle right and like I I guess let's go backwards let's make it the ask the Polish kid show okay BR it what are you what do you need right now money yes cool money's I think money's shockingly easy so what I would tell you is I would have before I came to New York and knocked on doors I would have used the internet new thing and I would have emailed people hit them up on Twitter done different things to try to have much warmer meetings in place how many meetings did you have in place when you got here I had about seven so that's good I mean so how did those go they went well but they looked at me like I was 20 years old and said this is a way too complex problem to solve for young kid we'll give the money to someone who's older and has more experience I disagree I think that's what you want to think they thought well I mean that a few of them told me and I said you know yeah I'm not going to say by the way I bet you that they said that to you because a lot of people are bad at giving critical advice they probably just use that as an excuse cuz I promise you I know every [ __ ] VC in the game and they're pumped to give a 20-year-old money they just want to give it to something they believe in okay cool man good luck

Do you have any advice on how to give my first on-stage presentation?

thanks there's something to this live thing I like okay keep it going I like it mean India is great and all but like the real person here I love it hey Gary this is Tony yubo uh and speaking to follow up with Jen's question before your follow on Instagram I'm forever indebted it was the coolest thing that could have possibly happened so thank you thanks man I'm humbled um so my question is Wednesday I'll be on stage for the first time uh at a conference speaking uh and your Keynotes are particularly special and unique but do you have any advice on how to go about get or how giving it I think the reason my Keynotes have worked for me is I've just stuck to what to the way I communicate right I think people overthink presentations that're stressful and there's a lot you know first of all look it came natural to me I didn't know like the first talk I ever gave I was like 30 something right like wasn't like oh I'm going to be a public speaker they come natural to me right but I think I think there's another there's a real strong reason they've worked for me and that's because I just talk about what I know the reason I don't need slides the reason I feel very comfortable doing the Ask Gary V show is I stay in my Lane I'm pumped by the way I'm hoping today I can answer not sure right you know like you got you guys saw it recently with the new Facebook integration just haven't used it yet don't have a thought like so I would say you know and it's back to the great question from the 20-year-old from Poland right which is like you just have to you know it's the same game which is like stick to what you know like I like by the way that interaction was super fun for me cuz I believe he's got a shot I think you need to focus on the plus side not the down side so I think you just need to focus on what you know like you got asked to speak the problem is a lot of people are faking the funk with speaking right A lot of people are I'm an expert before ever doing anything and so they're stuck because they've got to like talk above their execution right and so as long as you stick to what your execution is even if it's even if you've been build and build at a higher level than you even think you are just stick to what you know walk in with humility the reason I often start my Keynotes as you've all seen with how many people here know who I am I always know that 90% of the room doesn't and it always freaks out the 10% that does right but the world's big and there's a lot of stuff out there and so I would walk in with humility I would talk about what you know and I would communicate the way you're most comfortable in communicating I'd be crippled right now if I had to read Q cards because it's not comfortable to me I can barely read and like that would be a problem cool man I'm noticing a lot of people KN

Where do you see the sharing economy going over the next few years?

clapping all right hey Gary what's going on Durell hey derell how you doing um tremendous thanks uh co-founder of stost which is a PTP Marketplace for storage okay um I wanted to ask you about the economy of the sharing economy basically where do you see it going in the next 5 10 years I want to make sure you and I are aligned on the sharing economy term because a lot of people are throwing it out in different ways give me some examples of some companies or some executions okay so uh like uber basically or your why do you find Uber as a sharing a company or resi is where you were about to go well I was going to say uh breather okay breather cool um basically connecting two people for place got it I just wanted to know where you see that industry going I see it eating up everything got it so and here's why I think that human inefficiency is the most interesting biggest upside Market I also know that people pay for time this is a theme that I've clearly pounded in these hundred shows and I'm glad because it's going to happen and people are going to understand I mean we what blows my mind is looking at the level of income you need to make to actually buy back time and the numberers low you know this isn't about making a 100,000 a year million a year people that are you know are being very careful about what they spend every dollar on are willing to get an Uber are willing to you know use Postmates or in it's really time man telling you time is an asset that we are all increasingly every day starting to Value more and more because we're being pounded by so much and because every second you live is one second closer to your day death right and I think that people actually subconsciously understand that you know time becomes more and more valuable I mean it's crazy to me you know you I would always hear older people say like as you get older time goes faster [ __ ] is real like half this year is gone what the [ __ ] right like it's intense and so I think anything that software connecting two individuals where there's a supply and demand situation at hand D Rock don't tell me what to do where there's a supply and demand situation at hand is always going to be interesting right like cuz there's so many people interested in that like there just it brings so much value save me time or do something I don't want to do like that's the thing for me right like I don't want to put that Liz like put that picture up in the living room [ __ ] no have no interest don't want to do it can't do it really well super pumped to open my app handyman get the [ __ ] over here you know so um I think there's going to be a ton of that thank

What should I focus on with the companies that I invest in?

you got it y hello what's up Gary over to your right see you my man cheers my name is John Henry I'm seral entrepreneur now just coming off my first exit and now I'm running an accelerator so it kind of puts me in uh in an odd position cuz my first company My Success was predicated on how well I executed yes and now it's predicated on how well my companies get to execute by the way shout out to Sean I went to vayer RC last week he's going to stopped by um but can you give me some advice on what to uh focus on with my companies to make sure that they go out there and kill it yeah listen I really struggled with this transition from being the entrepreneur at Wine Library to investing after I made the first three good Investments Facebook Twitter and Tumblr where I was like really just trying to make money and I was like these are the best companies let me when I then started Investing For Real which was interesting I got Dumber as I started inv in for real the biggest thing that you need to be careful of is recognizing you're not executing it I made a ton of Investments based on things that I knew would work I just didn't realize oh crap the jockey can screw it up so you've heard me a lot say I bet on jockey a lot of times not just the horse you need to be careful that these companies aren't just great on paper with like the idea you have to believe in the entrepreneur it's all operations and execution every idea is good in theory so I think the biggest thing you need to look out for is you need to be auditing the individuals not necessarily the idea cool yeah thanks man thanks for being here y that's a huge flaw for people that make the shift from being operator to investor you're imposing yourself

Would you like to try my product?

into the game and I can make every business successful I truly believe that I hear you hi Gary hey my name is Arch and I'm a relatively new follower but I love your work thank you so much I'm the founder of a company called happy heart kid and it focuses on making activity kits who teaching kids different values I love it and one of the things you say is that entrepreneurs need a lot of patience yes and then the second thing is that you know you whatever it is you can't Market um a [ __ ] product yes kind of in I just started this company and it's relatively new and I'm kind of stuck between those two positions I actually got samples for you here and um and I was wondering if you'd want to try it with Misha because it's perfect for her age and I also know you invested in a company that's very similar so I'm how similar because if it's competitive to something I've invested in I want you out of business no they' been a fight got it so yeah look I you know first I have to text the CEO of uh Misha's activities named Lizzie vaynerchuck I know my role but of course I'd love to check it out and I'm thrilled and thank you and I appreciate the hustle which is the biggest reason I'll probably check it out and so is there a question there or were you pitching your product uh I was actually I brought it here to try and give it to you I don't know you're going to another event but I kind of want to make sure it gets to your house so you can try it yeah you're really getting into very granular terms um would be able to see me but I'm actually holding it up I appreciate I'm sure everybody who's watching this now can see it and so I think uh yeah I'll definitely get it home I'm uh I appreciate the hustle I love the pitch uh and I uh I'm going to the Mets game tonight for a business meeting as some of you know and uh I'll definitely get it home don't worry I'll give it to stunwin cuz that makes me laugh all right let's move questions that was Hardcore pitch yeah

How much of your staff's time is spent on you as opposed to other projects?

you learn from the back hey what's up Gary my name is Chad she didn't jab me all that much for that right hook Chef yeah go ahead paying attention always brother uh my name is Chad I'm a founder of a company called brickfest live we run live Lego events that attract tens of thousands of people yeah it's cool so our mission is to inspire educate and entertain um you know the next generation of Lego builders because you know cuz that stuff cuz it's a big [ __ ] industry yeah and a wires your brain to problem solve which is what we're all doing right um my question is actually more about what you do with this show and the people that you have around you to support it how much of their time is spent on you as opposed to other things all their time is spent on me okay the entire so the entire team that's mix in is all part of brand Gary Team all of it so that some of them have worked at Vayner media within Vayner media before and we pluck Steve you know India you know Alex plucked out of the machine onto team and others have been you know cold hired just for it Zach Andrew dck Stefan for it that's awesome cuz we started actually on a YouTube channel yep where you know the all the production was us yes and that's how Wine Library TV was but with this I have so much more scale and as you can tell what I'm doing is I'm producing so much more content off the show for medium and all the distribution so and I'm learning through these guys as they're actually now doing you de T Andrew can India's taking photos what I'm learning is what does a production company look like for a human being right which I think like [ __ ] rad you know and so I and I think that there's you got to understand there's you know as well as I'm doing there are a lot more successful people wealthier like there are that top 3% of celebrity that are way grossly overpaying their PR people their managers their boy from around the way that they're taking care of like all that stuff that I think creates a really interesting business model in the future because I do believe and you know this every single person is a media company I believe that cold and so not only am I producing giving back to a community that's been in place and growing but I'm getting to learn the infrastructure of how I would scale this if I wanted to do it for LeBron awesome great thr

How do you decide what to work on, and what's the opportunity cost to doing it?

what's that 1700 onat hey mirat I love it cool let's keep it going hey Chris Green from Massachusetts conratulations 100 episodes at scary V thanks Chris thank you man up to dck for that hustle video one of the greatest videos I have ever seen about hustle let's hear for dck about the hustle you just said two questions ago you could make any company successful and I know you believe it I know we all believe it but when you can do so many different things when your hustle can turn into so many different things with so many opportunities today 2015 how do you choose what to do and what's your greatest opportunity cost to do what you're doing this is the part that I'm not great at I you know many around me would argue that I've done a poor job in selecting opportunity costs because of the earlier question to the gal that pitched all the stuff of you know I'm playing such a long my vulnerability and I think I said it on one episode but I'm not sure my vulnerability is that I was too patient and I left the prime years on the table by giving back too much by leveraging Too Much by doing non-scalable things too much and so it's something you know it turned 40 in November and much like when I turned 30 and freaked out at Wine Library and started Wine Library TV I def EI I think I'm forcing the Nar ative CU I think it's convenient but I'm definitely feeling weird I'm not I'd be lying if I wasn't I'm been spending a ton of time on you know and I'm sure I did I don't really recall this but I remember but I actually do recall it I remember thinking like all right 30 to 40 is going to be the years where I lay down the foundation to buy the New York Jets right and so you know I've definitely been like you know 40 to like this is it right and I'm sure when I get to 50 I'm like this is really it you know but I G I'll be honest with you like I'm not sure that I'm the best guy for this answer because the truth is I uh I like non-scalable things I love doing stuff like this like you got to understand at some level and I think people eventually will figure this out about me and I think a lot of people here probably do recognize it I disproportionately like people which will then probably ultimately not allow me to maybe squeeze out every dollar but I'm still going to be much happier for like this show like I'm going to watch this show like hold on let me just talk to myself you look terrible um you know that was me talking to my 90-year-old self like these things like it's funny when I come across somebody tweeting out like an episode of Wine Library TV from like 2006 like I do a ton of stuff that on black and white don't look like the smart opportunity costplay but they're the things that make me happy as a human being and just hustling for the cash of it or buying the Jets is only one part of the equation for me and so um I think you know from a business sense I leave a lot on the table from a life sense I'm happy with my allocation of my time I'm happy that I get together with former employees that I love so much even though everybody around me will say we need those 15 minutes for these 700 other things that need to happen I don't care and so I think that you know I think the way I judge it is how it feels in my stomach and my heart not my brain thank you legois made the Lego Chris made the Lego thing dude wow wait are we when are we showing we'll show that tomorrow okay insane wait till you see this guys what he made was insane anyway you should talk to the

How would you apply your methods and teachings to the financial industry?

other do you know the other Lego dudes we will dude you need to see what he made it's sick all right let's move it I love Legos by the way nice um hey Gary uh my name is uh Joe Aur from Staten Allen uh first off I want to say you know props to Gary um he just brings like this energy and this like inspiration to his speaking that's just like unprecedented I just want to thank him from the bottom I'm here dude I'm right here I'm right here man I'm right here thank you man thank you I know he was confused um it's very meta up in here uh first off um I spent a little bit of time working on Wall Street and uh the financial industry and um I know that industry is kind of like trapped in like a lot of old ways of doing things and um I think they're getting really hit hard by a lot of the electronic uh trading uh platforms but on the same token I think there's a lot of room for like one-onone Communications with your fa and your broker and um just from someone coming from that industry how would you apply your con and your teachings to something like that industry so you know it's funny to be watching you ask that question with Mitch I don't know if you see him right in front of you um who I think is exec you know literally my answer to your question is go hang out with Mitch for 15 minutes and have a coffee after this I think it's super easy technology is the gateway drug to human interaction period end of story I believe that like we will be robots eventually I firmly believe that I I'm not joking I fully believe that now it's in my own mind I really hope I don't see it cuz it's weird like I think it like brain twist like it's crazy to think that like I mean hardcore robots like straight up like you know like but until then I think that there's plenty of room for that I think the problem is there's too many old school folks that are like nothing beats a handshake and a oneto one meeting and they don't use the technology it's much like the way I branded you know Andy sitting here Andy does a lot of the Quant you know growth hacking like build the audience stuff like I think that I relied too much on just brand and content if I could do Wine Library TV all over again the show would be 50x the success it was cuz I did nothing right from a tech standpoint distribution it was just Word of Mouth PR it just crushed quality content wise but you know with technology in place you should use it and so I think that of course there's human interaction of course there's content like this that can play in every sector obviously there's legal ramifications in that world but all of them have but I think the more interesting question is I think there's far more of the reverse to be honest with you I think there's far more of the emerging trend of people that are still in power places that don't realize there's Tech that can scale them and bring them to a different level cool thank you g yeah you got it we really only have 10 minutes hang out with well I don't know I have to go to a thing CU you know but I don't get it it's only 5'11 if you want oh you want me to mingle are you going to do something after so I think my plan is as you guys know I'm going to this meeting my plan is to probably just gen like I think it would be maybe we could start a quick hashtag like here at Ask Gary ve or something or that that's fine just do it here at Ask Gary ve don't [ __ ] try to change it that's what it is and uh and I think you guys should talk to each other go somewhere and then I think I'm going to try when I'm done with the business part of my meeting I'm going to try to get back into the City and I think I'll definitely come by and try to high- five and say hello and take some selfies and do that because I think uh I want to answer a couple more questions and I know a lot of people slept and things of that nature so maybe I'll keep a little bit like how about this by show of hands how many people have to go back Far Away Home not that you're you can't live in New York New Jersey Connecticut or Pennsylvania South Carolina CIA okay cool those people that raised their hands that haven't interacted with me a ton get your Ash you can get up here I'll try to bang out

What's your definition of productivity, and how do you manage to be so productive day after day?

a couple of those selfies and say hello and high five and then the rest I'll try to see in life sometime all right let's keep it going hey gu my name is Mina um founder of yes sir um founder of aspire is a productivity Community for Millennials we're trying to get Millennials Generation Z to be more productive love it so I know that you work 16 17 18 hours a day 19 hours depending on who says they work more you work more that's right um so 25 hours a day [ __ ] so my question is especially for my audience how are you that productive like how do you do this every single day well I think we have to Define productive because it's interesting to Garrett's question right like you mean how am I actually physically executing that many I would argue that I'm not so outrageously productive so I guess the first question you know what I mean let's break it down so I guess the first question would be what is your definition of productivity is it hustle cuz every time I think about productivity I just think about I think results okay you know like when I think of productivity I think about results and then I think about short-term results and long-term results like I feel like the Ask Gary V show was a productive Venture because I'm very humbled right now that all of you came here today and it makes me super duper happy right I can also think it's productive because multiple companies have now paid me instead of going in publicly speaking because I can't make every event they've actually paid me for a custom version of the askary V show so that was productive I get paid a lot of money for that seemed pretty cool I like that I also think it's productive because my next book that comes out in February is going to be called Ask Gary ve and the whole thematic around it is that so that's going to be productive so there's a lot of different ways to it depends on how one defines productivity number one um to me it's the output and so you guys heard insight into to another thing right this seven person team is giving me a blueprint that I'm pushing against to try to figure out a bigger business model I mean look my marketing activity for Wine Library was productive because I grew my family business to a big business it also became the output of my learnings that became the foundation of my personal brand which became the beacon to building the fastest growing social digital agency ever right like so like I'm always I'm doing things that people feel are not scalable in the moment that I find to be very scalable if you're willing to look at them in a 5 to 10 year window got it like was it productive for me to take that meeting with Chris desie when he randomly emailed me and said hey will you take this meeting and I said sure which then led to a 15-minute I'm just going to pay forward to this kid moment which I love to do because you never know well in this time I didn't know because it led to he being one of the early employees at buddy media which was a company Mike Lazaro had and I will tell you that led to free office space at wine lot for Vayner media when we started it in the conference room at buddy media it also led to me giving a quote to Mike Lazaro for Buddy media where he gave me warrants to his company which later sold for a billion dollars to Salesforce so I made Seven figures on a quote to a website so I'd call that productive for that 15minute meeting but it also led to a friendship that has become one of the core friendships for Lizzie and I and this Saturday night I got to spend time with a very small group for his oldest son's Bar Mitzvah and the speech that the son gave Mike gave is something that is engraved in my heart for the rest of my life I call that productive but then there's a billion 15minute meetings that I take where the kid's a piece of [ __ ] and nothing good happened so when you play it in a net game I think that people are overthinking they're at bats right and I think intent matters I think people are trying to be too technically sound too they're not allowing for Serendipity and Serendipity is where all the magic is my friends all of it thank you that was right good sh so hey Gary

How should I go about making content for my packaged food company? Which platforms should I use?

do you hear me I hear you I see you I love the Mario shirt very nice Stefan you got the Mario shirt I will get the Mario shirt okay let me do this I love it should I talk yes you should talk so Gary my name is Davy I'm from country of Georgia and I know you love wine so only you know my country of course uh I read about you a lot and what I like is that in one of your videos you say one is better than the zero I love it I love this words and I always do this so I think that's one of the best videos yeah Stefan let's hear from Stefan on Al w soorry i believe in the same so that's why I say I'm only in the food business today okay and I believe in health eating so my question is um if I Target New York City as a health eaters and health eating like City in the future it might be right I know I will have one or more followers one is still better than zero but should I go in this and should I create some social media content in that terms and which it should be like video or deals or blogging or stuff what do you suggest I understand what you're saying let's take a step back hold on to the mic what are you actually doing what's the business actually do cuz that will dictate the well we have a product startup with my friends and I'm work I am working in the restaurant so got it what's the product so the product is Georgian recipe well modernized for American Market going to be in the retail Market is it is it's an actual like food F it's deep you know you so like a hummus yeah like a hummus but we are much different we don't much better than hummus [ __ ] hummus okay so are you asking about marketing that product no I'm asking about social media term like should I go into social media actually and create some social content about health eating and will it be successful no you should make content about your product well that's it there's no not of course you just [ __ ] asked me about some [ __ ] food [ __ ] in New York your product focus on making content around your product and around the lifestyle of that product but not for the sake of New York City Health enthusiasts right you're so small like you can't worry about going that abstract nobody know there's not a single person here that knows what the [ __ ] you're talking about they're like George and dip you mean Georgia like Atlanta no the former [ __ ] Soviet Union [ __ ] you know so you know what I mean so like you have to understand like nobody understands you have to educate it's kind of like you know I don't know if this was a you know I left Russia young but like when I was growing up we ate a ton of pomegranates right but nobody in America ate pomegranates in the'80s like my friends would come over to play with Legos and they be like what the [ __ ] is that you know that's not an apple you know it's like like we ate pomegranate for years and years before Palm juice came and pomegranate became like you know a pink Berry flavor right so like I think that you have a lot of educating to do like I don't know what you're talking about and I was born in that area I don't know what you're talking about so I think that you need to focus there you're going tooo abstract and that's a good piece of advice for a lot of people like way too many people back to I said it before because it's just so important how many people here know who I am 90% you know don't people make way too many assumptions that they think they're bigger than they actually are you know and it's fine it makes people feel good but like for as much ego and bravado as I have 24 hours 25 I think I can build any business I'm always grounded in reality I think you need to focus on building a story around your product thanks so much you got it man

Where do you see the biggest opportunities in the wine&spirits sector (specifically vodka)?

where's Stefan I think Stan Alex has okay we we'll come back herea go ahead hey Gary what's going on my name is Tom mner I'm from Queens I'm co-founder of a brand of vodka called proof are you a Jets fan I love the Jets you telling the truth cuz I felt soft no absolutely love the Jets I need you to name two offensive linemen well you can I uh talk about wide receivers running back no dick because people that love a football team know the offensive line said like I like the respect there we go given that you started your career with wine linbury yes I wanted to see um you know where do you see the biggest opportunity for Innovation for a wine and spirits brand uh in the market today so look I mean you're going into to like first of all I like you already because that's ballsy to go into vodka because vodka's past its Trend which I actually think begins its next opportunity two it's crowded three it's really financially intensive you need money right so I think you know I think the nice thing is this Falls perfectly in line to the world we live in right like you being part of this community that's your only prayer is to know what's going on mircat your only prayer to you know to win is knowing what's going on Yik Yak right and all these things so I think the place to innovate is in storytelling it's not about huge Billboards anymore it's not about going to wholesalers and giving them tons of dollars for their salespeople to kick it in the store it's about creating a ground swell but you've got to create content and in relevant places you've got to find Micro influencers there's a ton to be done but it's a tough game man it's a real tough game it's tough and I guess uh from one of the episodes that you said kind of clearing out the cave before cats get there so something that we're trying to do is just go where other brands you know don't exist now 100% there's a ton you need to become the Vodka of like elderly Lego builders you know like you know like you're going to have to go super Niche like going more towards like dance music so like EDM influencers everybody's their [ __ ] what are you talking about you're finished you're out of business next let's go up here we're going to where other people aren't right like EDM that's it you're out of your mind one more what do you mean one more we got to wrap up all right cool this is going to be the last one first of all I just want to thank everybody for being

What is a fundamental skill that you see a lot of entry-level marketers lacking?

here you all got to go there might be a rain delay though with the yeah you never know if it could rain at the Mets game all righty hey Gary uh my name is mgam salai how are you I'm well how are you good all right I'm a personal trainer and a recent grad here in the upper east New York City um I have you know a lot of internship experience at agencies full service marketing agencies I love it I crave it I want to get back into it okay now what is a fundamental skill that you find a lot of entrylevel marketers lacking that you feel they should take advantage of um you know it's funny it's not how I think about it to be honest with you it's a good question I understand where you're going with it I'm not worried about what you don't have I'm more have better on your strength 100% you know like I'm not going to waver from this stuff right this is what I believe in so you know I don't know because it's not how I even process what I want to know is you know look your passion for craving it might just be enough you know there's a lot of different ways now the truth is a ton of people have passion so passion and another skill more interesting passion and two skills or but remember skills come in two forms you went and formed it or it comes to you right and so I think the question is looking ins I would tell you that if you're looking to get back in the game if you're inuendo about imp applying to Vayner media I think what you need to do is walk in there with the honest truths that are you as a marketer and maybe you went over that process through the work ethic because it feels like something you can control but maybe it's a DNA thing maybe hard work is a DNA thing I don't know you got to go in there though with the truths spend all your time talking about that and move forward Zach as a designer sitting in front of you had natural speed qualities as a designer and that's why he's so great for me because and that he brings so much value to me because we're fast I'm like Zack we need to redesign this entire 40 page website and I needed an hour he's like cool you know like that you know and so like it you know and for other people they think that we're crazy that it has to go through process and triple checked and I respect that Bowman that's the original they don't even fit The Bowman question All For You got it the griffy stuff I love the Bas he's flashing baseball cards behind the guy he's totally hacking the system I love it um uh the Jordan upper neck card huh um so I think that's it it's not what I'm looking for

I'm having a hard time professionally training my son, how do you balance the family aspect with the need to be hard on someone?

it's you going in with what you got okay cool man pass the mic he can I grab one quick yes go ahead let's do it D Rock's going to be upset go so yes sir uh I hate being called Sir you know I'm sorry I'm just being respectful I love you so much for when I asked you to clap you said go [ __ ] yourself Frank Thomas like I appreciate your yourself sir it go ahead M what's your name Tony Cohen from a couple of miles with the block awesome um my son I got Michael [ __ ] I got dragged back into an industry I didn't want to get into okay uh my 16-year-old son in the UK who I'm proud to call a Dropout cuz it's genetic um got into the direct sales industry and I trained I don't know how many thousands of people in it but they were never family so it's like the Velvet clove and the [ __ ] hammer in the other hand yes it's a bit tougher with the sun when he said I say you know you going to this meeting I'm going for a bike ride and while I'm being polite and nice and being the good father and he's on the other side of the world deep down I want to smash my [ __ ] head through a window yeah where's the balance there You' worked with family I never have you know what though I've worked up and kind of parallel like I watch my two kids now and start projecting this world I don't know man look I uh I my big thing is very similar to the same question he had I mean I have no interest in imposing my will on my kids I all I'm going to do is listen where you have a disconnect is if your son's curious why it's not working out so well or why he's not making more or why it's not so awesome that's the tougher conversation when you've got to really like just splash some cold water on him because you're going bike riding when everybody else is going to the sales meeting you know that to me but I don't know I don't think I'm ready or prepared to give advice about a child cuz it's a different kind of love system I feel great about giving advice as being the CH this child I feel great about being The Sibling but for children right now I don't know I can feel what I'm projecting um which is look my kids are going to be really well off and I can't expect I can't fake environment so I don't expect on deep first of all I don't expect anybody to be as hungry as me let alone my kids who are going to be Upper East Side rich kids right so I need to uh I'm not sure I know we have to go I know I got it thanks you got it all right we're going to out of here thank you everybody thank you for supporting the show question of the day what are your feelings that the show ends today no you keep asking questions someone else is going to have to answer them this is the Ask Gary B so uh maybe I'll say some words before I tape the episode uh I really appreciate everybody being here I um obviously some of you know many of you probably know [ __ ] if you came here you definitely know that I've done a that I've done uh you know I never thought that I would have another show it didn't never really even cross my mind I didn't think I'd have one show let alone anything else and so to uh hit this uh Milestone of episode sor you can't move with me D Rock we're good well but you could you couldn't um uh to hit this Milestone a lot of fun I'm really glad I was able to uh to get here I you know the truth is and I think a lot of you know this like I fundamentally feed off audience and so I uh I would have never gotten here if you guys didn't care enough to watch obviously I have zero interest in producing something and nobody's watching that would stop me immediately so you know it's super clich I I always hate when people are like oh I want to thank the fans and all that kind of [ __ ] but the truth is I only do things for admiration and attention because of the way my mom coddled me as a child so I really thank you guys for caring and watching the show I've really enjoyed doing it to me you know Q& A is really the mo you know I you know secretly I probably started the show because I wanted to build the brand around Q& A because when I speak you know as many of you know you can go to YouTube and see the Spiel right I can I mix it up depending on the audience but my philosophies don't change in 40 of the 55 minutes I mean I'm sure for some of you watch these Keynotes and if you can get one or two new thoughts in a different talk you're like yeah there's something different you know like so this was a chance for me to produce a lot of content on my current thoughts you know I think a funny thing somebody just tweeted I saw was like you know mircat didn't exist when this show started right and so many people here are are streaming and so I thank you I'm humbled I know it's the middle of the day I know a lot of you are hustling and executing and doing your own thing and for you to take time to come and support me in this show means a lot to me and so going to keep it very basic going to do my intro we're going to walk around D Rock just texted me he's like how many questions you want to do I'm like as many as [ __ ] possible so um I really uh I really have nothing else to say thank you so much

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