Introducing Non Wine Drinkers To Wine
2:04

Introducing Non Wine Drinkers To Wine

Gary Vaynerchuk 12.05.2015 3 147 просмотров 67 лайков

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-- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

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Segment 1 (00:00 - 02:00)

Corey asks what have you found is the best way to introduce non-wine drinkers to wine without it seeming overwhelming Corey I took this question because not only for the wine people listening but for the business people that are trying to educate about social media or apps or Tech culture it's the same game why did I over index in the wine world and why do I think I over index in the business marketing operations social media marketing world I said marketing twice cuz it's so nice uh it's because I talk to people not down to them how do you get people into your thing how do you do that you talk to them not down to them and that's what the really that's the struggle for everybody who gets any level of expertise they get this expertise and they want to leverage it against Their audience to establish I'm here you're here I fully believe and I I can guarantee the comments coming right now that one of the reasons people watch and listen to this show and have followed me for the last seven years when I was educating about wine intimidating subject or social media new intimidating subject to a lot of people is I'm talking level set right I'm not imposing my expertise I'm not making anybody feel bad that they don't know as much as me snickering like how could you ask me this question Ricky I don't do that right I understand that there's 99% of the world that I Know Jack crap about I know my couple little things and when I'm trying to learn about other things from other people that know it's nice to be talked to at that level which is respect as a human being not being imposed on something you learned a little bit more about and so you want to get people into wine or anything else for all of you that are watching and I see a lot of you who are watching trying to impose your expertise on food or pets or anything of that nature I highly recommend you start realizing you're talking to somebody not down to them oh crap wait subscribe I need subscriptions because I can't push this many right hooks in Social so subscribe

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