What I Look For When Hiring Creatives

Cartik asks, "What do you look for when hiring creatives? " Cartik, uh, great question. Um, creatives are a really interesting hire here at Vayner Media because in the agency world, the creative process is very romantic by my point of view. Meaning that a lot of people care about winning awards. want to make movies and TV shows. uh and that what for whatever reason they are now in the advertising industry and they're caring more about the craft than they are about the agenda which is to sell coffee to sell whatever this thing is to sell phones and so you know to me what I'm looking for in creatives are people that are very creative and still want to make the greatest creative that they're capable of but also something that's grounded in the fact that we're here to sell stuff and if we don't ultimately move product or inspire people to donate or make them aware about a cause. Um, we are not going to be fulfilling the duty at hand. And so I'm looking for a level of practicality and a little hint of 2015 data understanding for my creatives, which I think is a little bit of a different spin. Oh crap. Wait. Subscribe. I need subscriptions because I can't push this many right hooks in