Every Business is a Media Company

all right tell the vayer nation who you are Garrett Green from Nashville Tennessee uh I wanted to ask you talk a lot about uh challenging the main media Source in your business uh I know you've brought up like companies uh bringing like creating a golf website it takes on Golf Digest and then every once in a while has a sponsored post and now you've done it with cheese rank um for smaller companies they don't have all the resources for editors and content creators and such what do you recommend for them is this you think this is kind of the next Evolution it's going to become more of a product people thanks for the question it's a great question yeah I mean look this is what I believe in and for small businesses I recommend doing what I did in 2006 which was look there's a difference between BuzzFeed and Seth godden's blog right there's a lot more content every day stuff but Seth puts out his best effort once a day for me I did a wine show I mean it's what I'm doing right now I mean in theory I could staff up even more than drock and stunwin and put out Q& A shows all day long have go the oper model and have people underneath me there's a lot of ways to go but if you believe in what I believe in which is every business is becoming a media company all of a sudden you're taking hours away from Staffing strategizing selling all the other things you're doing and you're putting one two three hours into becoming a media company and I do believe that has enormous upside I mean not much has changed for me since I viewed the world in 2009 and wrote crush it the only thing that's changed is I'm even more confident I was right cuz there's more of that happening look at the average the things I wrote about in 2009 that people thought were ridiculous like you know a 15-year-old is going to have more people that they think is famous on YouTube than real life that's now happening you know if anybody has 15-year-olds let them in in their lives hey D you need me now I'm taping a show do I have time yeah no no you're fine I was coming to ask about this if you wanted the guys to be a part yeah I'm me oh those guy the guys I will but let me bang out this show you know you're not editing um so to me I would just say if you believe in it and you don't have the resources then respect your belief and put in your time and actually do it versus all the other things you could be doing oh crap wait subscribe I need subscriptions because I can't push this many right hooks in Social