Posting Natively on Social

Brian asks should I post articles on my blog and mention on social or post natively on sites like LinkedIn medium and Facebook or both Brian great question and it's a loaded question right because you probably looked at the new Gary bayer. com and you probably realize that I'm doing a mix right like you know you land on that page and I've got the place for medium posts and Linkedin posts when you land on it some of the posts literally link out to LinkedIn medium and then obviously I have my own post and actually and I were just talking did we put up the first post where it's just for Gary v. com yes got it so that's there too and so what I think is interesting about this question is most people in the internet marketing World want to keep telling you to do it on your own site monetize your own traffic it's yours Facebook reach can't take be taken away all this Own It own it the problem with is when you're doing it on your own site you're at the mercy of how much traffic you're able to establish on your own site and so for the 99. 999% of you that are watching this that don't have 4 million unique people coming to your site every day every month the reality is places like medium for example I had a medium go extremely viral uh by you know viral as an it did really well on medium and right now it's sitting as number six or seven on medium's top stories where I've noticed that 950 people have clicked over and read the article because of that place and that's 950 people that I'm going to guess 787 of them have never even heard of me before and so too many people are worried about monetizing the now posting on their page versus using things like LinkedIn and medium and notice I use those two because they have viral Loops LinkedIn when articles go well it shows up in pulse medium sends out an email and has a top stories so I like being in places where there's viral Loops that if you put out a nice piece of content I noticed a kid on Twitter today tweet out hey I'm number four on medium two spots ahead of Gary ve and then I looked at his profile and he has 1,400 Twitter followers and that got me excited I'm like see great content can raise to the top and bring awareness and so I think a heavy mix of both I'm a big fan of picking spots strategically that give you awareness and then builds leverage for you that then eventually you can monetize in your own world