Native Video Storytelling: Snapchat
1:25

Native Video Storytelling: Snapchat

Gary Vaynerchuk 30.03.2015 10 508 просмотров 114 лайков

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-- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee

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Segment 1 (00:00 - 01:00)

the attention graph is all I care about where is the attention of the consumer where are they spending their time Snapchat to me right now March 2015 is slightly below Instagram in the overall game but when you're talking 13 to 23 it is number one by the way I want to Echo here one one it is number one in attention and so I'm a big fan of Snapchat it's mobile first the mobile device is the king and queen of the game and the video product in it is quite unique because it's one of the places where you can actually do creative on top of the raw video function so not only am I producing video but then on top of that can I draw a little funny pictures on top of myself can I like animate on top of it that is a very huge creative output so the attention of 13 to 25 and the ability to be creative on top of the video make it very unique there is no drawing on top of any other video on any other platform

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