The Effectiveness of Facebook's Pay to Play Model

Nick asks do you think that Facebook is still effective even though it's pay-to-play model and throttling Nick I don't know if you've been paying attention to what I've been screaming about for the last 100 days but it's called Facebook dark posts Google it watch it on YouTube bunch of people show you how to use it not only do I think it's effective I actually think right this second as I tape the show Facebook is the best direct selling marketing platform in the world think about what I just said Google AdWords phenomenal buying Reb retargeted Banner exchange on the ads on the exchange incredible Facebook dark posts where did the organic reach come from in other places you didn't build a website and like were mad at Google if you weren't the first result for a term you recognize that it treated you the way it treated you based on the quality of what you were executing really no different than Facebook plenty of people getting tons of organic sure there's some twinking of the tools but that's their algorithm no different than Google you don't get organic free reach from an email marketing campaign that you spend money on buying the email list or on banner ads or on anything else you do in marketing and so because it started as an organic only platform and people treated it like email and you thought everybody who was following you would see it doesn't mean that the emotion that went away doesn't mean that it isn't great as a matter of fact Facebook has never been a better product I just believe it I mean I don't know what else to really say