How Can Public and Government Institutions Use Social in Marketing Campaigns?

jason asks how can a public or government institution use social media more effectively in marketing campaigns i. e to increase voter turnout jason jason the truth to that answer is believe it or not is to become more nimble and authentic there is no campaign when there isn't the right process up top what i mean by that is a lot of government institutions um are coming from the wrong place for example i know that you know just from little politics i don't talk politics very often but like that the democratic party wants more voter turnout and the republican party historically has not these are little tidbits i've picked up in the last 12 years and i could be wrong by that they're just people in the game that i've heard things like that so where are you coming from is really the question i mean to use social to attract more voters the truth is whether you're republican or democrat you're trying to not recruit more voters you're trying to recruit more voters that are going to vote for you right and so right there by its own definition you've got an interesting kind of perplexed situation that the seed is tainted by the outcome and so to the best of one's ability i think it's important to try to get the religion at the top to really execute i mean look social media is probably the most consumer insight driven marketing tool we've ever seen the data that you can apply on top of social to drive the results whether to get somebody to vote for an election to buy a cat to whatever it may be there's never been anything greater and so um using i've said it before facebook dark posts um with a combination of google long tail search sem can get you very very far