What is Humor's Role in Business?

Shai asks how does humor play a role in business Shai this is a really great question uh and you've been known to ask me great questions oh you thought I forgot about weor I actually think it plays a role but I would say in the way that all of life humor happens to be one of the most attractive personality traits I mean look at the tragic events of this week of Robin Williams the enormous emotion uh and outcry and sadness and feelings that have come from the American public um shows you like how much a comedian can get very deeply ingrained uh in the world and he was one of those greats uh to you know I honestly use humor I mean a lot of you watch my Keynotes I like the fancy and think that a lot of my Keynotes take on a standup comedy routine I find myself having the ability to drive difficult HR conversations and selling things through to clients or to the general public by leveraging humor I think humor is an enormously attractive trait that is a very important part of business but no more important than the other things that are people are very attracted to in others which is caring and empathy self-awareness gratitude kindness Beauty you know it's just another core tenant uh that if you've got it use