Promoting Posts on Facebook, Twitter & LinkedIn

what's up Gary it's MIT Schneider and I've got a question for you the company I'm working for has a great story we're putting up great content on all our social channels but we're not seeing the engagement we were hoping for is it worth it to promote our Facebook posts our tweets and our LinkedIn Post in order to gain more engagement on what we're putting out there what do you think are they worth it I think they're worth it now if you actually Target it properly so used promote and I would say Target meaning Twitter you can Target actual words that people are using to get even more narrow into who you're trying to Target Facebook dark posts we've at nausea talked over these 12 episodes of Facebook dark post I do think you should Target but and this is why I turned my face to the camera while you were asking the question my friend you're deeming it to be great content maybe it just isn't right and I think that that's a dangerous thing that a lot of people really need to figure out which is you may feel good of how it looks but the reason I wrote jabjab jabry Hook is it contextually proper does it have the right hashtags is it linking properly do you have right amount of length are the pictures proper are you putting the logos in the right spots within it please triple check you got to check yourself before you wreck yourself they say and so please triple check that you're checking all the boxes of doing all that stuff properly number two I do believe that if you can afford if you're lucky enough a lot of people watching aren't lucky enough but if you're lucky enough to have the resource to Target a segment and boost up its awareness if that content is good that is going to spread like fire for you and it's going to pay much bigger dividends long term so I am a fan of