The Answers: Company Culture & My New Book

e Catarina wants to know what role does internal culture play in the company's success can you give one concrete tip on building that culture he Katarina how are you doing it's always great to hear from you I'm glad you're on the show uh company culture is actually the you know it's funny this question is coming up today I actually on the way to work today said you know what the book that I'm going to write that's really going to like you know I always think is crush it thank you economy is going to sneak up on people I know as I sit here today the book that I write on culture and how to build an organization through humans not CFO cash tactics is going to be my book Legacy so whenever I get to that uh so it's everything to me as an operator I'm all EQ over IQ the one concrete tactic I have is way too many people make decisions on who they fire or hire based on money oh we have the budget to hire another designer or camera person or like it's a financial decision all my decisions on hiring and firing are emotional what is it going to do to the collective Community you know um if I fire this person who's so popular internally because they have great people skills will that hurt everybody else and can I push that person into another Direction and help them get another job over 90 days instead of firing them abruptly in one day that costs me a lot more money but does a hell of a lot for me in the culture and so um that is my one concrete kind of curveball I haven't heard a lot of people talk about that kind of stuff example