#AskGaryVee Episode 1: How to Utilize Native Ad Platforms

(hip hop instrumentals) - Hey everybody. Welcome to the first #AskGaryVee. I think it's the first one, but I actually do think I tried to do this once before. I feel like I've got the team now in place to actually do this more often. Here we go. (hip hop instrumental beats)

Joe, you know, the long tail just moving the goal post is an interesting kind of question. You're asking a very interesting question of a very specific character, meaning I am so long term. I am so by the Jets that the stuff in between is less important. Every decision I make from VaynerMedia to deciding to write books, to speaking, to doing this right now is predicated on how does that chess move to meet actually owning the Jets one day. I'll tell you what I think about this. I understand the thesis and the question. The tone is often lost on Twitter. I think I know where you're going which is cool. You can have a big picture, but if you're not executing properly in the short term do you actually get there? To me it's actually the reverse. I find that one of the biggest reasons I'm able to build big businesses, make smart investments. I'm now on my second business that I've operated from a small base to a huge base in one second is because when you have a big picture in mind, a North Star, the long term vision, something interesting happens, and I'm gonna get close here, Joe. you stop stressing the dumb little shits day in and day out, because you're playing the big game. What happens is the short term angst, which is really the friction of growth actually becomes a little bit more manageable, a little easier to deal with, and I have found by having those big visions I'm moving the short goal post moves quicker, faster, more importantly. I'm one of these pro go all in, deep, big long-term vision. Calculate towards it at all times, and you'll find that being 85% effective in your short term moves, because you're 110% effective and focused on your long term goal is actually moving you quicker along the way.

(hip hop instrumental beats) Look digi talk, I feel like the first fax owner everyday of my life. Can you imagine how I feel? I'm usually really at the forefront of these things. You know, I'm gonna give you a very simple piece of advice. I try not to convert anyone from all the pieces of content, from all the T-shirts we make, show Zak. They'll like that he made the T-shirt. From all the things I do, the quote cards, the keynotes, the books, the ranting and raving, these videos. Truth is, I don't give a crap about converting one person. I'm only speaking to the converted. If your market hasn't moved yet, and they don't believe in fax machines, and you're trying to sell a fax machine. Don't try to convince somebody to buy a fax machine. Go find the people that already have bought into the fax machine, and just sell it to them, because if you're too early in a theory or a business where nobody has bought in, you've lost. For everybody who thinks I'm Nostradamus or I'm far ahead, the truth is I'm not far ahead I'm just practical and realize there's enough scale in the reality of 2014 right now marketing. There's enough people buying in to make it practical, and there was even enough in 2009 when I started VaynerMedia with A. J., when nobody thought I was ready or the market was ready, or anybody was ready. There was just enough for us to actually build a business, and then we grew into it. We skated to where the puck was gonna be, as that classic statement is, and so that's my answer. Don't try to convert anybody. Don't waste energy on people that can't consume it. Just go on the full offense on the people that have already bought in. (hip hop instrumental beats)

As building audiences on Pinterest and YouTube with Facebook dark posts is the wrong strategy in a world where you can build YouTube audience with pre rolls at five to seven cents a view, and Pinterest is about 20 seconds away from their ad platform. My answer to you is it's nice to try to siphon. I do think Facebook dark posts will probably be the most effective besides the native way to do it, but if you're trying to build YouTube and Pinterest audience I highly recommend doing it with the native app platforms within those two principal parties.

(hip hop instrumental beats) BennyMod, when I buy the New York Jets I will become the kind of owner that makes Mark Cuban and Jerry Jones seem passive. Not only will I probably touch personnel decisions, there's a dark horse chance that you'll hear, "And starting at wide receiver number five, Gary Vanyerchuk" I will reshape the mold of ownership in American sports history.

(hip hop instrumental beats) Dragga, you know, honestly I don't know why Steve, show them. Steve picked this question, because the truth is there's not enough context. How do we apply it to your music world? I don't know. What do you do? Do you put on shows? It's easy. Do you sell T-shirts or pants? Easy, do you try to resell music? A little tricky. I'll need a little more context. I'm gonna allow you to retweet with more context, and we'll get you back on the show. (hip hop instrumental beats)

Kev, first of all, I'm so ridiculously jealous that you're 21. It makes me wanna vomit on myself. I always say that I'd give up everything to be 21, and I mean it. The knowledge would be tough to give up, but I think I mean it. Time is the asset. I wrote a piece about what I would do if I was a real estate agent on Linked In about Twitter. Be in the links. Searching on Twitter is gold, and then just putting out content. There's some guy early on in 2009 when I wrote Crush It! who completely jumped on it, and crushed it as a real estate agent putting like a flip cam on his car while he drove, but the truth is it's putting out content and it's using Twitter as an offense. Enjoy.

(hip hop instrumental beats) Evan, you're not selling a hard product, and I paid attention to how you frameworked your question, but the truth is ultimately Evan, I think you're trying to play chess to get a donation. I will tell you that the number one sector in social media that is most struggled in my opinion is non-profit and NGO. The amount of people, because I have over a million followers on Twitter that hit me up everyday, everyday. 15 people a day on Twitter that hit me up for can you give to charity? Can you retweet this for our charity? Without even saying hello. Can you romance a girl? It makes no sense. The way you do it. The way you sell that culture is look, there's Charity: Water as the gold standard in my opinion of heavy story telling through content. I would look at that as a model. It's about putting out good content. It's about engaging with people around their issues. It's searching the terms, much like the last question, around whatever you're trying to solve and jumping into conversations. It's about effort, instead of, you know, there's an entitlement on the non-profit NGO space that needs to be broken for them to be successful in an open, transparent one-on-one world where it's not guilting or relying on what people think they have to give. I had dinner last night with a CEO of a major NGO non-profit, and I said I feel great giving back, and he said, no stop. Get rid of the word back. It's just good giving. By saying giving back it's like you've taken something, and it really was powerful. I think we need to get to a place where it's not what's expected. It's what's appreciated, and that can be completely executed on social better than any other place, because it's transparent. It's open. Get into conversations. Show the effort. Romance a girl. Execute. My friends, I'm excited about this as you can see there's very attractive people assoicated with this organization, and I think we're gonna be doing it more often especially because the man behind the mic, DRock is now here, and I feel like we got this. I will be tweeting out more questions. Use the hashtag anytime you want. You know, and I'll see you later. (hip hop instrumental beats)