Here is How Amazon Put Borders Out of Business

you know I know you know I'll talk about Walmart I know it's more of a US Centric play Walmart's out of business the biggest retailer in America is out of business it's just a matter of time now right they didn't do the right strategy to the world we're about to live in over the last decade Amazon did and the game's over and it's over they have the end Whoever has the End customer wins Amazon has the data has the customers they're building 13 warehouses in the US right now to do same day delivery within the same day of your delivery and it's over because we're lazy we value time that's what we care about when I invested in Uber people were like nobody's going to pay for that I'm like they may not pay for a premium Black Car service but people are going to buy time because you value money your health and time that's what Uber sells time that's what Amazon's going to sell with same day delivery time that's where we live in and so we're living through massive culture shifts one that I think people are grossly underestimating one that people get very comfortable in oh we thought all these things were going to happen then they don't and then they really go out of business the reason Borders Book Store went out of business in the US was because Amazon came along in '95 got all the hype the 2,000 internet bubble came Amazon lost 91% of its value in the stock market not in actually how they were doing with customers in the stock market and borders decided they were going to take advantage of this opportunity and they let Amazon do their distribution online they didn't build their own capabilities and Amazon paid them there's literally border Executives I know that said they'd laughed in the boardroom when they made the deal that Amazon was going to do all the work for them and they were getting paid meanwhile Amazon was just collecting customer data and in 36 months borders was basically out of business the key thing is this everybody wants to know what the ROI is right now and just because there isn't an Roi at this exact second doesn't mean that it's not valuable to do the lack and I come from retail family business where it wasn't about how many Impressions you got or how many awards you won and [ __ ] can it was about if we didn't sell [ __ ] P Noir we weren't going to eat right so it was results driven and the only thing I ever talked about and thought about and the only way I story told that I marketed was about lifetime value and percentage of wallet spend something that I have heard zero of since I've come to corporate and agency America and that to me is the opportunity who here actually cares about their customer who here wants to have a customer forever execute and it starts with having a great product but it also means how to property storytellin the world we actually live in contextual