How do you maintain company culture as you grow?

how many employees are you eight so good for you and you're worried about the dynamic changes I have some insights I really do this is really my real house this will ultimately be the somebody asked me earlier today when I'm writing my HR book um I'm not ready to but this will be the best thing I'll ever put out into the world I know that for fact you're looking at an HR driven been CEO I Vayner media has gone from 20 to 400 employees in the last 30 months and I am the only person in the HR department so you've stepped in [ __ ] I got a lot of insights um here's the number one thing I'll tell you every company lies about how much they care about the customer and their employees it's really easy to say it I care about customers and my employees that was easy right I think of it like parenting all these parents come to me like oh Gary like all this technology is so bad I don't want my kid on the iPad for seven hours a day I'm like well then don't let them right so I would give you one huge piece of advice if you truly care about the question you just asked me put in the work right for example back to the earlier joke I desperately want a sixpack right I don't have one I know how to do it I know the exercises I know the food I need to eat I can Google everything I need in 20 seconds to figure out how to get a sixpack but I don't have one because I didn't put in the work I am busy as [ __ ] I blew away my friends that were with me today because they saw that I got a thousand text messages in the 6 hours that I was hanging out with them that's busy right and yet I spend between three and six hours a day on HR now you and I are in the same business you know what I can do in those three or six hours from getting incremental scope going and getting new business right I really care about culture my C my employees and I look I start with my employees I tell my uh I tell my customers the Pepsis and GES and dubs and I tell them I care about my employees first I care about your customers on the platforms that we create for second and then I care about you and I and the best part is we execute against that and so the reason I do it by the way I'm not Mother Teresa I do it because I know I'm not going to run bayner media forever and if I wanted to do what Wine Library did I need to build a family and you know how you build a family you listen and so the reason takes me three to four hours a day your biggest problem is you need and look you could have this problem at eight you don't need 15 you need to know what all of those eight people want in their lives I spent all my life basically it feels like trying to build trust with my employees so that they'll tell me the truth of what they actually want to happen and I'm agenda agnostic I don't care what you want I don't care if you want to make $500,000 a year and not work that much cool you know I don't care if you want to steal seven of my employees and then start your own agency cool and I'm not joking I don't care if you want to be the CEO I don't care if you want to learn everything you can from me and then go into a startup and say you worked with me I do not care just tell me so that when can map it together so if you want to address it I recommend you do a whole lot of listening