The ROI of Your Youtube Videos Isn't the Point!

cool so we um we actually interviewed uh Jason calanis um and he released a piece talking about YouTube and how you know YouTube monetizing on YouTube might not be the best thing for people y you're always constantly dropping videos dropping medium post how do you use those things to monetize on your hustle since those things don't really belong to you or you can't do like email collection this is where people are confused I am thrilled to do anything anywhere if it's bringing me awareness to convert later down the line the biggest problem right now in the game is that everybody wants last point of distribution attribution to their sale what did this talk do for me nothing like it did the books that I got 100 bucks it's me giving you love cuz I like you right in your crew it's 40 people here are going to know me a little bit more for the next time it's the 11 people that didn't know me at all [ __ ] you guys they now know me right so I'm not worried about what this specific hour on a Friday night where my wife was like what are you doing like I thought you were going to be home earlier on Friday what it's going to do for me this moment I'm worried about long term the reason I write on medium is if I write a good piece on medium it will go viral and then everybody that goes to medium. com they will see one of the top 10 most you know read articles that day and there's a lot of people going to medium. com that have never heard of me like all of them like 99% of people still don't know who I am so the reason I write for medium and linkedin's influencer program is when I get something that goes viral they have triggers that allow people who've never heard of me if you write one of the five top articles on LinkedIn if you read in some of the LinkedIn articles you see on the right side they show the top five articles that day that's allowed me to reach people that have never heard of me so the reason I do things like YouTube when oh I don't know everybody's on it and I could be discovered you do things I mean it's crazy to think only one chess move nobody here really lives their lives like everything you do at that moment what's the ROI of that I understand that I can't convert on my website at that moment but if you build like I'm just trying to fry bigger fish if I'm trying to build a big enough brand I get paid $70,000 to give a 1hour keynote I would never get that if I was worried about selling like $4 eBooks on my [ __ ] domain page very true so I'm just playing long game I'm I think we're all a lot younger you know I mean like I don't know like who here is retiring in the next 10 years I don't mean you're going to [ __ ] kill it and retire I mean [ __ ] hold and you're finish but let's think about that one gentleman who I don't believe but I love so one gentleman I'll believe it now one gentleman but the rest of us are all planning on grinding and working a decade from now do you know what the world looked like 10 years ago like we weren't even fully like cell phoned out yet let alone smart let alone social there was no Facebook there was no YouTube didn't exist so I think long term I think really long term I'm not worried about tomorrow you know and so I make so many of my decisions on that which is why it's confusing to most but I just want to let the cards play out the way they do it it's why I do a lot of stuff like this to document it to leave it for the next Generation to see that you can also win by running the marathon you don't need to sell Instagram for a billion dollars 500 Days in everybody's trying to chase that one in a trillion there's just such a guaranteed way if you put in the work and you bring in quality and you keep doing it and you grind and you hustle day in and day out that's how many more people win and succeed than the one-offs that happen once in a generation