Adding a feature is not the same as making an app

What is it about necessarily the kind of Instagram when you've mentioned them and their 15-second limit and Vine that's made Vine really it seems from my perspective online more of a talking point. Do you think six seconds made it was just the right number? I made a video about this. Every time a company creates a feature to compete with something else, it's a feature. Short form video is Vine's DNA. Bless you. It's what they are. Instagram added it to compete with Vine. Always a bad formula, right? Just like Poke was going to from Facebook was going to do something to Snapchat, right? Just like hashtags on Facebook. How's that going? Right? So I think that I and then I watched all this is why I don't allow my employees to read other articles around social media. Like there's a really negative point of view inside Vayner Media to read Adage or TechCrunch or Mashable because I'm scared. I'm scared because as soon as that Instagram thing came out, everybody started putting out like articles like Vine's dead because everybody's silly. They think scale matters more than it does. They think just because Instagram has 200 million people that all of a sudden 40 million don't matter on Vine. It's not how it works. It's never been that. And so everybody sees scale and they're like, "Well, that's dead. " And that's not the case. DNA matters. The seed in which a product is born from matters.