How do you build a company culture?

so you we've heard about your thought on social media and you also say you hire uh 280 people in two years how do you build a culture how do you make sure that the people you bring in have the same view as you have uh on social media and Venom media very easy I'm the head of HR comma CEO right I spend anywhere between two to four hours a day with talking to employees we don't have a head of HR still because the only way to instill the culture for me is through dictatorship right so I want them to have a sense of values and listen we're a very interesting company I tell everybody I value how you care about the other boys and girls in this company more than how skilled you are and people think I'm joking because it's a nice thing to say but then it doesn't get executed it gets executed in my building we've fired some of the most talented people because they weren't willing to be the culture fits that I want because ultimately I want to do for Vayner media what I did with Wine Library the reason I was able to leave Wine Library and that $60 million business is cuz the culture was set and it didn't collapse with me leaving and it's true family I want to be able to continue to do other businesses so I'm okay with not letting it get too big or as big as it can be upfront back to what I talked about earlier which is I'm constantly in Marathon mode not in Sprint mode so I'm willing to leave 20 to $50 million on the table with this company because I'm spending way more time than I should as a CEO on HR issues because it's going to pay me dividends in 10 years it's like the same old story it's like parenting this is all like parenting you know when your 15-year-old comes home high and smashed the car and all [ __ ] up and you grab your spouse and say honey we've got to talk about the kid it's over you should have talked about the kid when the kid was 5 6 7 8 and you didn't give a [ __ ] and you were going on vacations or work too much this is about parenting you've got to put in the work in the first 10 years to get the dividends in the back 10 years thank you Paris