How to make a Right Hook seem like a Jab

Hey Gary, uh Evan Jacobs. Um my question is uh you talked about uh when you're setting up for this book, you spent a lot of time helping people, helping people along the way, especially over the last year. Yes. So that this book was your right hook. Um from a different perspective, you could see this book as a jab to some a bigger right hook. So like say book New York Jets, right? So my 1,000% correct. So no, but you are because like even within it, right? Like I'm like it's amaz you've got it. I'll let you. Well, that was going to be my question is how how to make a right hook seem like a jab for something bigger. Yes, that's Listen, I think the notion of writing books is actually stupid. I actually think it's not a great business model. I can make a lot I could do a uh I've been thinking about like these retreat consulting sessions. not a master class, but some version of it a little bit better than the bottom feeding that I think is going on in the mass market where I can make more money in a three-day trip to Turks and Caos with clients than I can through all this process. But I, you know, it's ironic. I do think of these as jabs. It's actually the answer to Chase's question earlier. There's a lot of people I can't consult, you know, because I charge $80,000 a month. But this really is through and through the truth and the secret. And the reason I released it now and didn't two years ago is because I knew I had something. The reason I'm releasing it now is I've trained enough people that it's going to get out there anyway, so I might as well put it out and own it. I think this is the best $30 investment that anybody can make. I'm very proud of that. And you're absolutely right. I do think of this as a jab, even though it is my right hook. And listen, jabbing and right hook is very complicated. I didn't try to sell anything for 19 months on social networks. My first post in August, hey, my new book's coming. Can you buy five copies if I brought you any value? By the third post in August, right, people were like, "Oh, you're [ __ ] selling too much, Gary. " I'm like, "Motherfucker, I haven't sold anything in two years. " Right? So, everybody has their, you know, some people don't want to be sold to ever. And that's great, and I respect that. So, jabs and right hooks are there isn't a perfect formula. Back to the question earlier, but I think you've got me pegged. I will throw right hooks that feel as jabby as possible because I have this ex obnoxious northstar goal professionally. I think you throw your ultimate all-in pure right hook when you're finished. If I decide at 62 that I don't want to fight for it anymore, miss more time with my family or whatever my psyche is at that moment, you will see my final right hook and it will be cashing in a shitload of chips and it's going to be very profitable, you know. Um, but for now, I'm not in that place. Yes, it's a very very good observation. Fantastic.