Getting Votes Global Start Up Battle Q&A
2:44

Getting Votes Global Start Up Battle Q&A

Gary Vaynerchuk 10.01.2014 6 355 просмотров 49 лайков

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Be shameless. Be high touch. But most importantly. GO FOR THE RIGHT HOOK. -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available for pre-order on Amazon! http://bit.ly/jjjrhamazon

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Segment 1 (00:00 - 02:00)

Um, I have an entry in the global startup battle. Uh, and I'm trying to get votes without buying them. I need a thousand in the next two days. Is there anything I can do? So, this comes back to how do you sell a book? You do it for nine months before it comes out. We had a week. Yeah. But you didn't really have a week. You've had your whole life. And so, you know, to me, the answer is social. Yes. But not social media. I would tell you to look at things like Outbrain where you can buy distribution. I mean, if you are you talking about spending money without No, we can't. You can't. You're not allowed to, you know, not from a I don't know in a week. Nothing I talk about could do that. Well, that's not true. You pick your 30 actual friends. So, in the same regard, you might not have built the following, but hopefully you've built the network, the relationships. So go call and lean on heavily a group of individuals that have some extension. That was the first thing you did. You already did that. Of course. If like any contest that that that's why I said nothing because I just know without even asking. I knew that was her first move. Did you actually do the ask? It's there's nothing more frustrating to me than when you do this broadcast email to all your network and you say, "Will you help me? " And nobody does because they don't know that you are or you're not. of in the other hand you actually pick up the phone you call each of them and work through the process of what they need to do and then ask them if they wouldn't mind reporting what they did you might actually get some better results yeah I did that for about 10 people but I could keep going to this stage look for both of this whether it's personal relationships in the real world or whether it's what you're building as a following and fans it's build it before you need it over here and I'm going to just jump on that a little bit really go for the right hook like of those 10 people go look I'm listen I did this for my new book I have so many friends and contemporaries and acquaintances that write books or have Kickstarters and they blast an email and I don't feel personal with that. I'm like they sent it to everybody. So I literally emailed one by one. Talk about it sounds hard. The email was contextual. Hey, how's Sally? Hey, saw you at the Padres's game. I mean work like 11 minutes per one email or four minutes per and they converted. And then I got real gangster because I'm so obsessed with this book. I'm going back now and being like, "Hey, Carl, you didn't buy or blog or talk about my book. " And then I come back two weeks later and be like, "Carl, so of those 10 people, did four of them do it? Did seven all 10? " And if all 10 didn't, go back to those two and be like, "I wasn't joking. This is my this is one of my asks that I'm going to have in my life. " That's the that's the jab jab ask. And you really are allowed to do that over here.

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