You Gotta Put in the Work Before You Scale it. (A Response to INC. Mag)

hey guys it's me Gary ve haven't made a video for Gary v. com in a while so it's good to uh do so late night here in the office hustling which is kind of ironic because that's what I want to talk about article today written in Inc what that says why Gary vuk is flat out wrong Steve zoom in here get it clear get it right um and Michael shine wrote this article and you know first let me say this I actually read it very carefully and I think Michael's a good dude I don't think he was looking to really drill me I think he set some nice compliment things and actually ironically I fully agree with his basic gist of um of that you know I rely on Brute Force I'm a oneman show and I create bottlenecks and my Approach is not scalable um and the alternative is building infrastructure and he's been tweeting a lot and he's been referencing you know Jason freed one of my dearest friends who wrote a book rework and 37 signals and built a platform and I just wanted to address this because I thought I could bring a lot of value to a lot of people plus I wanted to address this CU people were asking me I want to respond um you know first and foremost he references the wine business and other things of that nature I think he's really looking at just one chest move right if you would really listen I do work hard all due respect to uh this is actually a respectful thing to say um shine go talk to Jason freed about how hard he worked for the 10 15 First Years of his career he built a platform called 37 signal he bought a he built a business and he's created a lot of efficiencies and then there's some jargon about like you really want to live on a help me here am I wrong like be on a be on an island in Fiji and make money and that's great too you know and I can do that too by the way ironically and I think there's a couple things that I want to address number one first of all there's so many ways to play the game right you know I believe so much in people that believe in efficiencies and building structure and infrastructure and letting business come to them I have no interest in creating a bottleneck shiny I think you're you're extremely naive if you think I've created a bottleneck when you have a 300 person company you know yeah my name's on the door the wine business yeah like that's my business but like these things are making dollars not to mention that when you build infrastructure or you build personal brand Equity or you hustle yourself opportunities happen my investments in Twitter and Tumblr and things of that nature that I've made a lot of money on you know they happened because of my sheer Brew Force created a platform of opportunity I really do think you're looking at one chess move when you start playing out the second chess move the books I've written once's coming out in a week pre-order now those kind of things you know somebody just bought a copy of crush it boom so somebody just bought a bottle of wine on wine. com Bo I don't think I'm bottlenecking friend and so what I think is happening here is there's a disconnect on what can happen years down the line versus what can't listen I'm a workaholic and I love the hustle and I love people I love working I love being a bottleneck I love working do you understand I like building businesses and thus I still do it I could have retired on a beach in Fiji a long time ago and everybody could have said look how efficient and smart he was it's just not what drives me just like for some people building the business doesn't drive them what drives them is to get to that Fiji Island one day and just chill on the beach and God bless them there are so many ways to win the business life but I think it would be massively naive that when you use examples of people like Jason freed not to understand listen really carefully Jason freed worked his ass off to create the opportunity to become scalable unless you're inheriting a crap load of cash you have to work hard for the opportunity to create infrastructure I've got more infrastructure than you think friend