Business Models for Social
3:47

Business Models for Social

Gary Vaynerchuk 18.10.2013 3 944 просмотров 86 лайков

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Take those skills and apply them! No matter who you are, you need to find a product and sell it. -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available for pre-order on Amazon! http://bit.ly/jjjrhamazon

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Segment 1 (00:00 - 03:00)

is um what are some of the other business models people are missing do you think like you know Wine's technically easy here's a product sell the product tell them why they need to buy the product you know media is reasonably easy I have an audience you want my audience you give me money to get to my audience what are some of the other business models that people need to know about that they're may be missing um I think that let's take a step back so I think it's a great question I think it's the question listen I remember I look back I got sucked into being a little bit more romantic too back in 0789 I was like what are all these people do they need a business and then I got caught up in the fever myself of like maybe forgetting about it or not worrying about it as much or maybe I was just so damn busy but you know when I hear you say that all that's happened has made a hell of a lot of sense to me yeah you know to me if you don't know how to if you don't have something to sell now a lot you could sell yourself you know and the few Elite have been able to do that and whether they sell books or public speaking those are all ways to monetize um but you know it's kind of like interesting like when I hit you up the other day on Twitter and said the magazine thing you're doing is interesting I was I've been thinking about that quite a bit The Hacker News Reddit just for marketing like there's things to do right um I think a lot of people don't know how to sell a product so here's a couple things I think one I'm always worried that a lot of people default into selling information products and they overprice it right they want like a$ thousand doll for their ebook when you and I are putting that information out for free so I don't want that um a physical product is always interesting right so listen there's a lot of people who could have sustained it here's one it's not where I went but I easily could pay rent or elude a day job by selling T-shirts of my favorite quotes that I've said right if you're big enough you know so there's products that you can turn out of the things you've done the other thing you can do is for me I applied it to the business meaning I created vayer media but I didn't make it about me I actually built an actual business right an agency they're out there so you can build an agency you can you know um and the other thing that I think you can do is and I've been waiting to do this Chris and actually I see this being a win for you in your career as an outsider watching it I'm very into teaming up with a product so I'm waiting for somebody to come along and say let's take this and say this is a new catchup and it's delicious can I give you know and I just think this is it and I jump in and I own 50% of it and I use all my marketing ways to build you know if there's a soda company up in Boston that teams up with you and you get 10% of it so like to 50 with Vitamin Water William Shatner with price line all these you know legendary moves like that you're totally right but those guys unlike Us in my opinion did endorsement deals and I'll take those if somebody wants to come and give me a point to do an energy drink for the entrepreneur Nation I'm the crushit guy I could consider that but I'm actually talking about you taking a year and becoming in essence the CMO the marketing partner you know to me I can apply like we all spew all these ideas like my long-term plan is to execute it to building Brands and so you can apply it to that I mean listen let me give you another example there's a lot of people in the space that I respect that have gotten day jobs and I say my God if they would have just went to a day camp let's say a camp a summer camp and said get you know if they were actually business people that's the conversation here and said give me 15% of this day camp if I Market this stuff on Facebook Twitter Tumblr if I do content marketing if I do out brain Upworthy if I do all these things this business will be worth more that's something that's on the table for a lot of people if they want the risk right it's being a business person and that's a truth I was thinking

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