The War to Win Context

my name is AJ vaynerchuk I am a co-founder along with my brother Gary and Vayner media and we're a social media agency with a focus on social strategy and Community Management you know I've always known that context and I didn't know how to express it was the whole game right for example you have a feeling towards me right now that is different than you have towards AJ because we engaged together last year so we created context right and now you have a different feeling towards AJ because he answered a question for you and the ability for us to scale that in the Social Web really matters while everybody thinks that all this engagement and our kids are not social anymore they're always on computers if that's thesis was right then we weren't social and we all talked on the phone all day I mean it's silliness emotion breaks through and and real live feelings break through products they go through those wires through the cloud and they touch this they touch a lot of things and I believe there's an enormous opportunity there's a war to win the most context with a consumer or an end user and that's kind of what I think about the thing that drives me to do what I'm doing at the present moment is that I have a goal that may be different in Gary's and Gary always talks about buying the New York Jets and that's definitely on my list of goals too and there'd be nothing better for him to buy it or for me us to buy it together or for him to buy the Jets and for me to buy the Knicks that'd be amazing but the goal that really drives me more so than that dayto day is the Quest for me just to be happy at every moment and to be in control at every moment that's why I think entrepreneurship is so amazing if done right it gives you the ability to control your actions and to make yourself happy when you want the the fear that I have you know when graduating college the fear that I did have was that I wouldn't be in control of my own happiness that I would be subject to somebody else's thoughts opinions and guidance and you know I think being an entrepreneur is great in a lot of ways I think that's the major factor for me so my Hope for the next big thing is that Gary and I will do something together that'll make us happy and that'll continue down that path