The Value of Data

hey Gary Mike a from share through Mike when you talk about value and data H how much of the data we have access to unlimited amount of data how much of that is a value is 100% of it valuable is it 10% of that data valuable I mean you know the weird thing for me is I don't I'm stunned you know again I come from like selling lemonade and baseball cards and wine so now I come into and I have a lot of clients that are cpg clients and I'm just always stunned and you and a lot of people here are much more tenured and understand this better than I do fairly new to the corporate world I'm just stunned how many people forget like what they're trying to do for a living right like we just get SE on these tangents and it gets so inside marketing baseball I call it you know we just talk about our terminology I mean the data is as valuable as you want to make it as long as you actually understand what you're trying to achieve so like the clients that are most happy with the work that I'm doing by producing micro content for social networks are the ones that are eCommerce like Green Mountain Coffee they know how many K Cups they sell because of our micro content and so I'm writing a new book called jab jab right hook and it talks about the formula of like setting this up because most of us in this room and in the world are in right hook right hook mode always pushing so we need to find how to bring value I think the data is super important but I think we overuse data and I'll tell you one thing I very much believe about data data's postgame it told you what already happened and I think we need to innovate more on our intuition and start using more EQ in this industry than just IQ