It's Not About the Number of Followers!

so in the marketing World social media World a lot of people talk about this British Airways thing where somebody bought a promoted tweet to complain about British Airways caught a lot of traction tons of Articles written about it as a matter of fact stunwin do some editing throw some of the logos of the people that are writing about it here there's a quote from one of the articles by a CEO of a social media agency saying with someone with six followers who's on Twitter and who makes a nasty tweet it's completely irrelevant now tone is lost in text so I don't want to Flame him which is why not even bringing up who said that or where it was said but it was a quote and it's one that really drives to the heart of why I want to make this video I am completely stunned that for all the talk of the new world and this that and the other thing we continue to talk in old school terms of the absolute number the scale of how many Impressions right followers which is so irrelevant that statement is ludicrous what if your six followers happen to be Sally Johnny Tommy Jimmy and Chris and you tweet out that you hate British Airways and one of those six which are irrelevant let me just read it again because it's very exciting for me with someone who has six followers on Twitter and who makes a nasty tweet it's completely irrelevant so I don't know how six human beings are irrelevant but that's a separate story but what if one of those six people happened to be Sally and she tweets it now Sally has 39 followers still an irrelevant number based on this guy's point of view what if one of those 39 people happen to be one of her friends from college who happens to be a showrunner on the Today's Show what if that happens dude and then all of a sudden that showrunner brings that tweet or awareness or statement or comment or picture whatever it may be to those producers of that show and then all of a sudden it's a the Today's Show the next day or USA Today newspaper or somewhere of bigger magnitude and bigger scale that this person believes is important the thought that other human beings or low numbers of those human beings are irrelevant is ludicrous the absolute number doesn't matter you could have a million followers you can have a 100 followers one proper tweet one proper statement can go to other people and the word of mouth Plumbing that social networks are allows everything not to go viral you don't need just need to go to the right person you could have two followers they could be Oprah and Obama and that matters this absolute number thing is stupid it's very stupid and we continue to keep talking about that it's not irrelevant every consumer's word does matter because word of mouth is now at scale and has infrastructure to go somewhere and we need to start thinking about that in a very serious way because we completely misund understand it