You Need to put Mobile 1st, 2nd, and 69th

so for the last 6 months I've been baffled looking at startups looking at the client work that we do here at Vayner media from other agencies and the brands have done competitive work when we're auditing things looking at new startups how many people still don't design their websites or their experiences for the mobile web or not even thinking about building mobile apps this whole notion of mobile first is not something I've owned it's not something that I I've coined this has been around for a while but yesterday in the consumer habits on mobile studies that came out a fun little stat came out that made me really decide it was time to make just one video so once and for all in 2013 we all realize that mobile this thing is the thing that you need to be thinking about in your business whether you sell tires soda water and whatever you do if you're a lawyer you need to be thinking mobile first second and 69 hence the stat 9% of people admitted to in this study to using their mobile device during sex having such boring sex that they're checking the score or maybe doing something else but 9% of people admitted to using a mobile device during sex 19% in church and 55% admitted to using a phone while driving so let's remember admitted which means 9% during sex is 18% 15% in church is probably 30 to 40 to 50% and 55% % of driving is probably 99. 7% if you are not storytelling on the mobile device first and more importantly as a market and business person if you're not thinking about how to tell your story on a mobile device first you are going to lose