Send Flowers On July 12th

Hey everyone, it's me Gary. Um, so I want to make this video. There's a classic kind of video in my world where I cold call um advertisers and sell them advertising for my fake beer show and it's done quite well and a lot of you have seen that and thanks for that. Can we link that in the YouTube thing? Cool. Um, but today I want to make a point about how you can do the same exact thing but the context of the situation and the way you go about it changes the game. In media, everybody's pushing out commercials and pre-rolls and this that and the other thing. And I keep telling them what social does is allows all of us to act much more human. So I titled this video send flowers on July 12th. Guys who are watching this, you know that when you get your, you know, wife, your your girlfriend, your mistress, you know, whoever, however you roll, when you get them flowers on Valentine's Day, you know, that's expected. And so you get some points, but you don't get the points that I'm about to get. So, this video is fun for me. Uh, I'm sending my wife Lizzie some flowers in a second. I did this in a new wave way. So, like put up this screenshot. I tweeted out which flower shop is uh best in New York and kind of in essence wants my business. Kudos to HB Bloom. They just gave me uh they just the hell I don't know how to use this thing. They just gave me their number. So, I'm going to call them. We'll see how their service is. Um, and right now I'm going to buy my wife flowers. Um, and I'm going to send it to her and she's going to be much happier by getting them today randomly. I'm thinking about her, giving the extra effort. And this is what I want people to do with media. I want them to engage and do different things and actually bring value to the situation. This is where a lot of people get very confused. We're trying to push out our message over and over. A pre-roll, a banner ad. Afternoon. This is H. Bloom. Hey, uh, H. Bloom. This is Gary Vaynerchuk. I was just on Twitter and was asked to call this number. Yes, we saw. Awesome. How are you? Okay. What can we help you? I'm great. you with today? I'd like to send my wife some flowers. Okay. And what did you have in mind? Something special. Um, did you have any particular Yes, Nate knows the rules. Nate, what can I do? Non fragrance. because it's a little bit later in the day. I'm going have to see and what we have on hand is probably going to be an orchid. Would that work for you? Yeah, that's beautiful. Orchids are gorgeous. Let's do that. Single stem white orchid. Amazing. Perfect. She does. Have you ordered with us before? I think maybe, but I'm not sure. How can we double check? Let me look you up in our system. It's V A Y N E R C H U K. Maybe not. I definitely I feel like for Vayner Media has right maybe I feel like it's something. Okay, let me [clears throat] look you up in one voice. Gary, wait. I think she's over here. Can you hear me? Awesome. So, while this is happening, the key really here one second. No worries. The key is I'm going to get so much more value for this impression, right? when this actual same thing that will happen on February 14th or on May 6 on her birthday. The same exact maneuver, the same exact thing. The reason this is going to get me much more points at home and the same way that you can do by surprising somebody and sending them some products. Okay, Gary, what's your email address? It's Gary G A R Yer V A Y N R Media Dia. com. Okay. Feel free to email me anytime. Sorry, Keith's on the phone. No worries. So, the key here is this event is the same as it would happen in other times, but it's a surprise. There's more value. Put in a new account for you so you don't keep for too long. No worries. So, that's Gary at zayermedia. com. Yep. Okay. Wonderful. So, we're going to do a single stem white orchid. Yep. Okay. And what's the address that it's going to? Okay. And what's your wife's name? Lizzy. L I Z I E. Yep. The same last name. Yep. Thank God. All right. And do you have a phone number for her or for you that we can that our delivery person can use as a contact? Yep. Okay. [clears throat] Would you like to include a gift message? Yes. I love you with all my heart.

Do you want to end that with aation? No point. Okay. With a love. I love you with all my heart. Boo bear. Keep [clears throat] it real. Is that love boooo bear? Yeah, that's love boooo bear. Okay. Is that one word or two words? Uh, boo. That's two words. Do you have a preference? Okay. Is it dying? It's blinking. All right. Wonderful. Can you hold on one second? Okay. And can you hold one second? Absolutely. So, here's the gist. A brand jumps on Twitter, gets the business, gets all the impressions of this. Now, everybody knows about HB Bloom. Give them daps. Number two, I get points from doing something of a surprise. the impression and the engagement and the cost is the same, but the emotional high is much greater. Start thinking about how surprising your customers, your employees when it's not expected. That extra effort, effort is the gross underestimated aspect of everything that's going on in the world. Do the same exact thing with a little applied effort and you get much more upside. Send the flowers on July 12th.