The Humanization of Logos

that is the game I believe that companies have the opportunity to take themselves from a non-human element to a human element I believe and this is about to get real weird so stick with me for a half a sec I believe that we're living through the beginning of the humanization of logos that we are going to have relationship with logos I equate it very similar to what's happened with the pet dog if you look at the data of the pet dog in the 1950s spot spent most of his time outside now spot's inside but I think as many of you know spot's pretty aggressive he actually doesn't only live inside he lives in your bedroom and I don't know about this but you might know spot actually wears better clothes than you do and he wears better clothes and he eats better than you do cuz he eats Gourmet every single night you don't let your kids into your bedroom and spot sleeps on your bed that is what has happened with the data we have humanized spot once we're done humanizing our Circle we humanize our pet and if you start looking lip and Brisk iced tea is one of our clients during the NBA draft this year we had one of the highest engagements around the NBA draft with lip and brisk because people were asking hey at lip and at brisk what do you think about that pick in the second round truly treating our logo like their boy truly humanizing why because when we engage on Facebook and Twitter and these platforms we're not just using it as a press release so many of the companies in here when I was doing my little search are using their Facebook pages as another newsletter