How to Cut Through the Noise [4/30/08]

how do you weed through the noise this is something that so many people ask me because a lot of people come to realize that I am answering you know 500 to a thousand emails a day sometimes and I get very backed up and so one of the big questions a lot of people asked me when I asked a Q& A thing for Gary v. com the other day is Gary how do you weed through the noise I mean how do you go through all those emails tweets Facebook pounce Myspace everything else how do you find the stuff that's relevant in important while getting through the stuff that's not as important and it's very simple my friends I'm going to break it down to you real hard and raw everything is important way too many people don't realize how one person even though they have two friends and they're in the middle of Idaho um are very important people cuz Word of Mouth for any business was always the most powerful tool even back in the day with wine library before internet before 1997 when we launched wine library. com not bad pretty early right before we launched that word of mouth was the king of building a business a restaurant a anything movie at times sure there's media but word of mouth is powerful Little Miss Sunshine was on some Word of Mouth stuff word of mouth is now on 2. 0 3. 0 steroids Barry Bonds Roger Clemens whatever you want to call it Word of Mouth now is insanity everybody can email out pounce out Twitter out Facebook wallet a person now can reach so many more people times every person word of mouth is on some crazy shiz now and so to me I'm not going to judge somebody's email to me about chicken that night compared to somebody who's telling me they want to write a blog post about me or talk about me or make a bis Dev deal with me every single person that has taken the time to email you is important and that's why how do I we through the noise how do I weed through the noise I don't all the noise is positive to me every piece of it is important and I highly recommend you think about it because I think you'll be shocked when it you least expect it the one that you would have deleted not answered the noise turns out to be a Tipping Point have a great day stay well