The Personal Brand Gold Rush Is Here, Where Are You? [7/1/08]

today's USA Today um did a story on people making stuff happen with their shows on the internet I was very fortunate to get a plug for my show very happy and excited but also very disappointed it is the middle of 2008 my friends and I've been screaming on tour for about a year now about personal brand the Gold Rush of personal brand and it blows my mind that more people aren't attacking the space the barber the lawnmower person the landscaper whatever you want to say you know the babysitter the sushi chef where are the movie critics Sports Center should be totally spoofed and made Raw on Web 2. 0 video right now but yet there are still hardly any Niche shows that are really dominating it blows my mind that people have not jumped on this bandwagon just like the gold rush for gold this is going to end it's going to end and the 30th family that came to California despite that gold definitely didn't make as much and so what are you waiting for talk about what you love your little niche and if that's the University of Kentucky basketball that could be a huge show too you will find Your sponsorship you will they're going to figure it out the marketers are I promise it's a little patience my friends but start building your audience start putting out a show talk about what you love and then fester and nourish that Community respond to the emails be part of the conversation in your little niche and if that's Al season 2 or The Wonder Years or Small Wonder or whatever it may be it could be anything why Pluto is no longer a planet I could care less but pick what you're passionate about talk about it every day 5 days a week seven days a week pump it out as hard as you can and realize we are in a gold rush don't miss out