Drawing Lines in the Sand [1/26/10]

Hey everybody, it's Gary Vaynerchuk. Uh garyvantuk. com. As you can see, I'm in my wine library TV mode here about to get ready. Yes, very much. Go Saints. Um drawing lines in the sand, you know. Uh I just did a Wine Library TV with a uh with a guest and I thought it was very interesting. He talked about wine- making style where he feels like you should react to the vintage. Got me thinking about a couple meetings I've had in the last couple days um where clients have said to me, "That's not our customer. " or that's not what our customers want and different things that I've seen from other brands and other companies and it just becomes a massive theme to me. I am downright I don't know I'm going to get up because I'm so downright stunned. It blows my mind. Blows my mind that in 2010 where the consumer has such a massive voice that companies still feel that they have the option of drawing lines in the sand saying what their customers think or how they feel and they're basing that on reports that they get 6 months to a year later about you know usually reports that are built to say what they want. I think we clearly are now living in a world where businesses have no option but to react to what the pulse of the consumer is now this second because you have to understand what search. twitter. com twitter. com and what Facebook status updates and what blog posts and what you know comments on other people's blog posts have created is a now society and if you're a brand or a business and you're drawing lines in the sand assumptions of what your consumer is or what your consumer wants and you're not backing that up with real time data well then you're making a huge mistake and you're not clearly seeing where this new world is heading and so what I guess my hope is with this video is because I know a lot of brand managers watch this. people um that uh are making decisions watch this and I'm very flattered for that. Thank you. Is that if you don't react to what's going on this second than you're behind the curve. It has never been faster. faster than it is right now. And technologies real push has changed every rule in traditional marketing and branding. And if you don't live in this new world right this second, not it's coming or we'll adjust when it matters, right this second, you're gonna be looking for a new job real quick.