Steak or Pepper [9/23/09]

hey guys it's Gary vaynerchuk and today I want to talk about something that's not super complicated it's not going to be a very long video but I said in an interview today and it really hit everybody on the call pretty hard and I think it's pretty important to uh understand uh the statement was I said that social media to me is a stake and to most people in the business world today 99% of them it's pepper and uh I guess what I mean by that is I just don't think that this whole movement whether you want to call it social media because oh by the way it was called Web 2. 0 3 minutes ago you know I don't care what you call it but not understanding that there's now a platform that is superior and dramatically more powerful than the television or print uh or radio is a massive mistake and the reason uh I've been successful in it at some level whether you think that or not or if you do think that depending on your view of things the reason I think I've been able to build brand equity and build businesses on this platform is that I truly believe the Social Web the one that requires interaction people that have some status like myself to not think of themselves as big but actually care is very important and I think that the reason I've been able to get results and make things happen is because I think of all of this as the steak the main meal and not a Nuance like pepper this isn't sprinkling this needs to be agenda this isn't something you carve out of your small budget and give $10,000 to play this is the game this is the steak not the pepper