Is Effort Enough to Scale [12/22/09]

hey playing a little Gaga but more importantly um something interesting happened today that I thought would be interesting to talk to you guys about Mt can you zoom in on this can you get it um Andrew deont was an awesome guy um today's can you see Mt don't really like where Gary B's brand is going definitely starting to lose the Personal Touch so you know that came through a couple minutes ago and you know I replied and said Andrew I'm right here uh what's the scene so he'll probably get back to me and um you know maybe I missed the email or you know I don't know what it is but I highly doubt that you know my Personal Touch has gone any lower it's only gone up I barely sleep anymore I'm sick all the time because I don't sleep M um and you know clearly somebody brought up something interesting as well and I should give a shout out to them because I thought they brought up a good point right off of that tweet I responded right away um you know his um his came through at um 10 minutes ago mine came s minutes later so I guess I was 3 minutes uh um in between and then coxy money says um oh no that was a retweet um Elliot TP Elliot P brings up a very good point he says you think the Personal Touch is really scalable I guess that's why I'm doing the video today I'm really curious what you guys think and then I think what really gets interesting to my point which I'll get to in a minute is she we jumped in and said I thought Gary ve was quite real and personal when he spent time with the reads SM group via Skype late on Friday night um which is a small group I did something for on Skype you know five or six people um on a Friday night at 9:30 um I think it's quite interesting I am of the belief that effort is enough I hear from so many people like Elliot that you know being a personal brand or caring or doing it by yourself is not scalable and mathematically you know I understand I agree don't worry Let It Slam don't worry I'm not scared of a door slaming no worries um I think effort is massively underrated something that um does allow your personal caring your customer service if you're a big brand or your personal interaction if you're a oneperson brand to scale because see here's what's interesting you know no doubt you can't cover everybody you just can't but if you're covering as many as you can and always trying to do it for every person that comes out and says you've jumped a shark you've sold out you don't care well bam oh you know this is a open conversation social media World whatever you want to Define it as so for everybody who says something well anybody has the ability to jump back in and say something as well and so now all of a sudden you know shi's conversation's quite interesting because she's goingon to say Gary on a Friday night in December at in the midst of a 40 City Tour got on Skype or n at 9:30 at night with six of us and interacted for a half an hour that's not scalable that's something all my advisers would advise against but I love people see I can't lose and everybody's got a different level of how much they love and don't and on that real scale is going to really determine how interactive and how in there they are because it's hard work but I find it quite fascinating that I massively believe that most people are underestimating effort I do think effort because it's so transparent now in the new world where everybody has a voice does allow to some level your customer service your personal brand your one person to scale what do you think