Where do all the Advertisers Go? [10/6/09]

hey everybody uh so the news is out that Gourmet magazine is shutting down and uh first and foremost I feel bad for anybody that works there and good luck that I'm sure it's a been a great magazine I'm sure you have the talent to go out and succeed but what I want to talk to you about is something very interesting this is marked up a lot of purple things Mt get in here Zoom it up a little bit there's a lot of ads in here Mr Mt Little tequila action you know some taco stuff travel there is a crap load a crap root a b so where are all these ads going to I mean there's a lot of them where's this going I mean I'm very curious where you know Mr mingi where his Macy's at where is this going well let me tell you where it's going where everybody's been telling you that it's going to go I don't understand it's insane to me how many people are like oh is this a sign of the times like wow this is a real this has been going on everybody knows it's coming of course Patron they were stupid to buy this app for a couple thousand dollar in the first place because if you went here and you built community and you got in the trenches as a brand it would be a much better buy so where's this going to all the people that are producing video blogs and written blogs about gourmet food that's what's happening folks in here the infrastructure costs are much cheaper see content is going nowhere content is always King these journalists going nowhere they're going to go to a direct platform where if they're good they're going to keep more of the action see the supply and demand of content is broken when there was only Gourmet magazine years ago or two other competitors and you liked reading about it well then you had to buy it but now you go here have you heard of Google search Gourmet there's a ton of so the bottom line is this where are these ads going it was stupid for Mercedes to buy this in the first place and once they realize where to send it all the individual entrepreneurs or the threers teams about people that are passionate about food you want reach the food demo you got passionate about food go build a food site talk about it your cost is much lower and Mercedes is going to come calling for you because guess what they're looking for a new home