The Thank You Economy [10/28/09]

so uh some Crush at books just did an IMU uh seminar um and uh I've been on this book tour and talking a lot about what I'm calling the thank you economy I won probably more money um from the bets I made that crush it would make the New York Times bestseller list the top 10 the print version um then I probably did signing the book deal because so many people told me that people would not buy you know from internet brands that I put out so much content for free that there's no reason to buy something like a book and that you know old media people thought that definitely and then a lot of New Media people who bet me thought I wouldn't get there because other internet celebrities or or social media experts have not done well with their books either and so what I knew and what I'm powerfully excited about is what I call the thank you economy I think we're headed towards the thank you economy see content though King and though probably more important than ever because I think every business needs to be in it the cost and value of it has completely plunged because it's classic economics of supply and demand there's so much more Supply now that the demand to pay for it is considerably lower however it is the foundation of giving you the ability to bring people into your community and then you have to really care for them and love them I know that 80% of the people that bought this book and I know that a bunch of you that are watching now are going to buy more books in the holidays as give us gifts not because it's the greatest book ever though it's pretty darn good I think but because of the thank you economy because you're going to thank me for the 800 epodes of wine L TV you're going to thank me for the hundreds of Gary V videos you're going to thank me through all the Keynotes that I put out and all the you streams I've done and for all the Tweet backs and for answering every email and I know I'm in July right now so I apologize I'm trying to catch up it's a thank you economy give great service care about people and you'll win I mean Zappos they weren't the cheapest they just cared and they built a pretty darn big business so what I know is that the thank you economy is coming if you don't give real customer service if you don't love your customer you're going to be in a very different place because word of mouth is how brands are built and businesses done and word of mouth is now on steroids my friend completely exploding we're connected more than ever soon will'll be connected worldwide we'll be connected on the mobiles more than ever and the fact of the matter is word of mouth is going to change branding and caring and good customer service from your cashier to your truck driver to your CEO is going to be the game the thank you