Storytelling: Tell your products/brand/services story [2/26/09]

so I'm sitting here going through my uh 452 email now finally uh kind of on vacation with uh lizz's parents and Naples after Miami uh business trip and Anthony from uh Newport blinds emails me saying I work in my family's window covering manufacturing business in sales and service um to our dealers I watch a lot of your videos I get very motivated by them I'm ready to work my face off which is a good thing uh can I still put use the principles that you speak about in your speeches and still get people excited about window covering I'd very much appreciate and respect your thoughts and here they are Anthony guys here's what it comes down to in my opinion and it's only one man's opinion is that it comes down to storytelling I think storytelling is the game you've got to tell your story so there is an enormous amount of content in window covering I don't care about them but millions of people probably do so you take a little flip like this and you go around and you talk about window you know coverings and you do things and you don't worry about the lighting or your mic you worry about the content and pumping out your story you know articulating what you're about what your company's about the product is about that's the game the story you tell is the whole game and then once you're done telling the story get in the trenches so telling your story that's the game um anybody can do it whether you're a dentist whether you cut trees whether you fish for mackerel I don't care what you do tell your story people will listen and then respect their thoughts