Storytelling is the Game [5/22/09]

for immediate release I really hope that means for immediate release for the rest of time for any brand see press releases are ludicrous in this world that is giving a demonstration in a world that is now working the room it blows my mind in 2009 that people are sending out press releases nobody gives a crap so please corporations brands do not employ people that write press releases for you they absolutely have no impact in today's world zero zip zilch please I'm asking you stop it because what you have to understand is that storytelling is the way you build a brand and storytelling is not dictating your story in a press release storytelling is a give and take have you ever seen somebody give a good story yeah you're right du it's all encompassing like that big fat ass Italian Uncle who crushes it every time after a couple of glasses of Kean that's how your brand needs to be a big fat ass Italian Uncle you need to care and you need to be out there need to be authentic from the heart not a cold minded press release that means nothing to anybody hold on the phone's ringing with Lizzy you know oh it's AJ so I'm still good you know having a baby in seven days I know that was in an intense video today anyway storytelling the same reason Walt Disney and Vince McMahon and Biggie Smalls and Tupac are the greatest of all time is the same way that your brand can be as well when you paint the picture of what your brand is and the way you do that in today's world is you get into the trenches and you paint that picture a million little times not just one time and see the laziness of Brands because they want to send a press release or put their PR team on it or spend $8 billion on a commercial run or Billboards or TV cuz that's traditional is going to be the downfall of those Brands and the people that are in the trenches answering their emails getting involved in searching their name or at replies on Twitter going into their Facebook fan page and creating interaction going to events meetups caring they're the ones who are going to win they're telling their story every day every second on a small level the people that are looking for the ROI and how many eyeballs are going to happen have no idea what's going to hit them it's very exciting to me and I just really hope that I never get another press release in my inbox tell your story tell it every day and tell it from the heart make it authentic care don't and you have a business