My Thoughts on Vine vs. Instagram Video

why not both part two just the other day I talked about why not both when I was talking about quality and quantity about content and today I'm making a quick little video because I feel like a lot of people are asking me a question about what happened today which was Fast Company reported that I'm working on another agency called grape story to represent Vine celebrities which is true and on the same day Facebook and Instagram announcing that they're doing now video 15-second videos um on their platform and of course I see all these comments now like Vine is dead or this will be another poke and it won't work for Instagram and it'll be like kind of the Snapchat poke thing and my question is why not both why can't both Instagram 15-second non-looping videos and Vine 6C looping videos work you know Facebook and Twitter work they're different enough they're both at scale they're also backed by the number one and two social networks in the world so to give you my official answer which is the question I've been asked so much on Twitter why not both I think both win I have nothing but respect for Zuck and Kevin syam to the best in the game I have incredible respect for Dom Hoffman and Vine team and the Twitter peeps I think both are going to win I think they're different I think you've got a story tell differently one is ironically long form 15 seconds one is shorter form 6 seconds I think they're going to have different actions different needs different people will pop out and be successful on both some people are good at status updates on Facebook and not on Twitter and vice versa this is a place where I see both winning