The Word Media is Wrong [8/2/10]

hey this is one of those like fake setups hey I'm G but let's just keep it m no editing hey guys uh first and foremost what I'm doing right now is just thank you so much before anything else for all the communication I'm just so thankful for all the emails and tweets and Facebook statuses by the way the Facebook stuff is really easy to communicate with facebook. com Garg Y come say hey and say that you saw this video I'd love to say hi I have some time tonight after the I'm taking liido play got to spend time with the family number one want to talk about something it's fun this is probably going to passed around because I think this is actually good thought and all that stuff in the beginning is going to kind of confuse them so just how I do it folks it's just real it's all I know social media worst thing that ever happened to social media is the word media I want to talk about that for a second because the word media is in there um now that I've spent over a year with Vayner media spending a lot of times with different clients and different agencies everybody wants metrics everybody wants Roi and I think that's extremely valid and I get it and ironically there's plenty of things like hoot and sprinkler and radiant 6 and neon has its own version social media you know stats are out there hold on Justin don't leave I know it's your anniversary don't leave um but I think the worst thing that ever happened to social media is this word media because what I do doesn't feel a whole lot like media you know what I do with our clients like the NHL and the Nets and the Jets that have been successful in this space um are doing what brands like zaposlite uh for being involved in this whole thing are doing doesn't feel a whole lot like media to me it really doesn't you know it feels like customer service it feels like giving a crap and I'm really curious It's one of these things that I'm really remember when like you would call the internet the worldwide web I have a funny feeling the reason I called M just taped a bunch of wine libr TVs I'm like not get in here I have a weird feeling that social media is going to be rebranded I really do I just don't feel like it's going to be called social media now it feels like social media to me where one of the big things that we're doing uh with a lot of clients is we're extending their media meaning we're taking the banner ads we're taking the print and the radio and the television campaigns and we're extending the story Into the Web and that feels a little social media like to me you know you're taking the creative and you're making it more engaging you're sending it somewhere where you're collect the data and you're interacting has a lot of value um but it doesn't feel like media when you're answering people's question because I never saw a television commercial or a billboard or a newspaper article answer a question or help with a return or give a reason you got it K Mur you got it I'm sorry you're gonna be mad for the but there's a lot going on it just never felt to me as though what I've been doing is Media I've done media my whole life I've bought Billboards I've bought banner ads I've bought newspaper Brads what I've been doing for the last four years for my brand for my company for my show and now for my clients doesn't feel like media to me I just think the word is wrong you know and I just predict that it's going to uh change and I think that it's really hurting a lot of people and I think a lot of agencies and a lot of PR companies brand managers and a lot of companies need to think about this thought I'm actually a little bit disappointed that this was so scatterbrained because it's going to confuse a lot of people but I hope you get the Genesis and the thesis of this conversation which is that social media is misbranded and by its terminology it's confusing people they're trying to find out the ROI which is great but it's the same Roi as earned media and guerilla marketing you know chatter is going to cause some sales and you're going to be able to tie that in and that's coming but I think what's much more important is what's the ROI on your relationship with your best friend you know I'm curious about that what's the ROI on opening the door for a woman who's holding two bags or when a lady gets on a train you getting up and giving her that seat what's the I of manners what's the ROI of actually caring that extra thank you that extra hello smiling at the register what's the ROI