Word of Mouth Marketing

but the fact of the matter is it is now practical to build a business online for zero true dollar cost purely through Sweat Equity because what we'll probably end up talking about more than anything today and where I bet you a lot of questions come from is really breaking down why word of mouth is really what we're talking about here see word of mouth if you've ever taken any classic marketing classes I'm sure you've seen the stats word of mouth is what builds businesses you know the half a trillion dollars that all these companies in the world spend on marketing convert by best numbers at the 12 to 13 percentile so of all the money you spend on those commercials and direct mail and you know Billboards and radio ads 12% conversion whereas Word of Mouth depending on the study creeps into the low 70s so if your buddy or girlfriend rolls up on you and says hey you need to go see this movie or you need try out this new makeup company and you can afford it you're going to do it seven to eight out of 10 times that's nuts and that's everything that I focus on