Gary Vee on Social Media ROI Today

everyone's worried about what's the ROI what about the invisible Roi of actually caring when you did something nice and they didn't tweet back and you're like ah Gary's full of crap his thesis doesn't work but that person actually said something in real life because oh by the way all your traditional metrics are built on that all the traditional stuff you spend money on is factoring all that stuff that you can't measure and then everybody with Facebook and Twitter and everything wants to count every click and every referral and everything it's ridiculous when everybody says to me what's the ROI of social media some of you heard for me I always say what's the ROI of your mother what's the RO of your mother because I'm telling you right now the ROI of my mom is everything the only reason I'm standing here is because I was perfectly parented I'm a ridiculous character that my mom knew exactly what to do with I failed every class being an immigrant where every other immigrant's child was going to Harvard and Yale because when you're an immigrant education is the escape but my mom sniffed me out and executed against my skills and she schlepped my [ __ ] baseball cards in the snow at 6:00 in the morning to drive me two hours to go to baseball card shows so the ROI of my mom is the whole [ __ ] thing and the reason I'm going to buy the Jets and do everything is because of her