Social Media In Small Business

there's Facebook Twitter Pinterest go+ and Instagram just to name a few the tangled web of social networks leaves small business owners like Flor shaeli scratching their heads social media is the new word of mouth this is how people are talking well that's what I'm told I embarrassed to say I haven't believed in it Josh what do you think of this flores's business manufactures and sells high-end wigs the cost anywhere from two to $10,000 every wig comes with Flora's Personal Touch and privacy it's not an item that you walk by and say I'm going to go buy me a wig this is a very different kind of customer uh shop owner relationship because this is very personal this is a very personal thing to buy it's a marriage today though she's not giving a customer a makeover she's getting one from social media expert Gary Vayner if you're not on Facebook and Twitter in 20 12/3 you're basically not a relevant business in our society 53% of small businesses use social media that's up from 44% last year but vaynerchuck says few use it effectively everybody thinks about social media as promotions as email as talking Twitter more than Facebook or anyone else is about listening less pushing the pr that you've gotten or that you've opened a store and more searching on Twitter to jump into the conversations Facebook's different if you were to jump into somebody's conversation on Facebook they'd be upset Facebook's much more private it's your profile but you've had 102 people like this page they want to receive information the goal to get people online to spread Flora's message but to find those people she needs to look Beyond Facebook and Twitter if you're lucky enough to be in the women demo and really try to story tell to women Pinterest is becoming almost a must and then if you're looking for the Hipster younger crowd that's when you get into Tumblr by you taking pictures of Instagram and taking those pictures and putting it out people will see it 15 20 30 people a time not in one lump sum but they'll share it and that's one platform I think Instagram is a must for you as well it may take some time to master the social media web but Flora has mastered one crucial step posting here her first Instagram picture Christine Roman CNN New York