One Step Back, Two Steps Forward

hey everybody it's Gary vaynerchuk CEO of Vayner media uh in this post I just actually want to tell you a story and an over pretty much explains a situation that I'm seeing in my mind right now and in the market that baffles me which is the lack of humility and the lack of long-term thinking patience in our Marketplace today I believe taking one step back for two steps forward is a tremendous business model and garnishes tremendous results however many people tend not to do it and actually don't want to do it let me tell you a story about after I built my wine business wine library. com from a 3 to 40 billion business started this wine show and things started happening and I wanted to get into the tech sector so I went to a Jau Leo leaport Meetup in 2007 or8 and I basically was the help here I was at this 40 to 70 person meet up in a tech scene in San Francisco and I was behind the table like this with a bunch of bottles of wine and some wristbands and some T-shirts promoting my show and I was pouring wine for people for 3 and 1 half hours as a matter of fact I have some clips on this watch this as you can see you didn't really see me I was there in the beginning kind of B I don't think you really saw me but it was this chaotic little party nobody cared there was no press you know Leo leaport was kind of like the taste maker in the room I never met him never said hello to him all I did was I realized one key thing if you're entering into a new business industry or if you're even entering into a new space you're looking to take your business and make it more Tech oriented you don't go in and pound your chest and say look what I've done in a construction business you Tech nerds you tech people you Tech writers take me serious now that I sell concrete on the internet no you have to figure out and basically make yourself part of the community and realize and swallow your pride and bring some humility to the situation and realize that you need to become part of this and you need to ingrain into the culture and that at some level you need to start over which is what I did and what has been very surprising to me is I'm meeting with so many entrepreneurs big businesses small businesses that are now trying to get into the tech space do these things pivot into other Industries and they think what they did before actually matters it doesn't it creates some sort of context but you're now playing in a new field do you think that all the baseball Executives gave a crap that might Jordan was the greatest basketball player of all time or some people believe I don't but you know was the greatest basketball player of all time when he started his baseball career they didn't he wasn't going to back forth for the white socks and so I think we need to think about that a lot of ego and just a too much lack of awareness of what it takes to be successful in today's world one step backwards two steps forward