Not All Impressions are Good, Especially on Mobile

so Ryan Sullivan asked me a question on Twitter and here it is my videos don't have editing uh but it was predicated on this tweet that I put out and my tweet was to Samsung saying Samsung in a mobile World unlike web where the bannner on the right side or print where I can just change the page um or commercial where I fast forward them that's a whole another video for another day TV DVR is killing that industry I mean 2013 I feel like it's 09 I'm actually saying that out loud anyway let me stay focused mobile ads that stop me from going to where I'm going make me want to buy that product less so I tweeted at Samsung saying Samsung you know I'm pissed I'm less likely I'm actually never going to buy anything from Samsung now based on I wanted to go to ESPN valuable to me um but then the Tweet came out and said well isn't that ESPN's fault and here's where it gets interesting ESPN brings me value I like ESPN I want to go there for a quick score read the headline and so I'm willing to be annoyed for a second because it's bringing me value Samsung is bothering my experience with an ad and is not bringing me value obviously if it's bringing me value somewhere else in the world that's cool but advertising Works to bring in new customers a lot of times not just reinforce we need to be in a place and this is when we get serious we need to be in a place where we start debating the context of the impression not just the impression I don't give a if you've gotten a 100 million impressions if a 100 million of those mobile impression made that customer pissed off with your brand you lose okay think about it this way High School uh the girl you loved and the bully in your school that you hated you saw them equally 250 times but you felt different about each one of them the context of the impression is something that needs to start being debated in the advertising world it's fraking 2013 can we please debate the context of the impression I don't give a crap how many you have I the person feels when they see it Road blocking Mobile sucks