Storytelling on Mobile with the "native tongue" of the platform your creating for

so in my restart of making more content I'm actually doing a uh Gmail interview right now g chat so while Laura is typing um I'm going to make a quick piece of content one thing I've been really fascinated about as we all talk about or at least I do about storytelling how storytelling is really how you do business and how you put out content on Facebook Twitter Tumblr Pinterest Instagram Google+ all these platforms uh and I think about this quite a bit I think that too many people are looking at social media as one thing while not respecting how different the community even though if you're the same business or same person on Tumblr and on Facebook how different they are even though if it's the same person so I've been thinking a lot about storytelling and the nuances and what Vayner thinks about is how do we properly storytellin these platforms respecting the native tongue of these platforms because they're quite different but something I've become more and more fascinating about lately is mobile how mobile is the place where we consume so much and the dirty secret that nobody's really talking about is even though on desktop Facebook and Pinterest and Tumbl look very different when it comes to here when you open these things up on your apps they kind of look the same big core piece of content community actions and I think that's one of the big things that we all need to start figuring out is how are we going to storytellers on this while respecting the nuances of the platform and Nate's looking at me right now yeah Nate I'm doing both Nate I'm multitasking that's how you make happen storytelling platform and what it's delivered on start paying attention cuz 2013 is going to depend on it