There's No Such Thing As Social Media

hey everybody it's Gary vaynerchuk haven't done a Gary vu. com video in a while first and foremost healthy and happy holidays to all you and your family in the fun room here at Vayner media and finally I'm going to drop the bomb that needs to be dropped and I'm the kind of guy to do it once and for all let's talk about the elephant in room which is this and this is going to hurt there is no such thing as social media n Go turn that off it's way too loud I'm going to say it again there is no such thing as social media I want to bring this to discussion and put it out in Forefront social media is the term that we're using to describe the current state of the internet I when I hear social media I hear like late years of a human being go Google right now you in quotes YouTube Web 2. 0 site you'll see millions of Articles written about YouTube as a Web 2. 0 site then go search YouTube as YouTube social media site and you will see millions of Articles written about YouTube as a social media site nothing changed what changed is we needed a verb an adjective a descriptor for the current state of the internet so when you hear somebody talking about what's the ROI of the of social media that's basically like asking what's the ROI of the internet when you hear somebody saying well I don't believe in social media that's somebody saying the internet there is no such thing as social media is a term to help us describe the sites and I'll continue to use it because it allows people to kind of consume it but it is a word that is used to describe the current sites Pinterest and Tumblr and all these content sharing sites now what are we going to call it like content 2. 0 I mean there's going to be another word maybe mobile one day it's going to be augmented or fantasy or gaming Dynamic 3. 0 there's always going to be a word to describe the current state of the internet there's no such thing as social media it's just a word to describe the internet and if you bet against the internet in 2012 you're going to lose