ESPN 1985 = Digg Nation 2012?

hey everybody it's Gary vaynerchuk garyvaynerchuk. com as you can see show it little tasting video about to be done and actually I'm here on vacation with the family but I wanted to pump out another video because I'm on this hot kick I'm thinking about really getting back into video uh on gb. com not an actual URL um and I'm reading this book about the history of ESPN uh on this vacation because I need to read something otherwise my head goes into business mode and it's not a vacation I get frustrated and want to build 800 business unfortunately for me ESPN's book about its history is very business oriented and I'm in part of the book right now where they brought in some professional people uh for McKinley and Consulting and new CEOs and things of that nature and the conversation is about how they realized that ESPN was not going to be able to succeed in the early 80s mid 80s at this point in the book with it only being supported by ad Revenue that they realized that they had to go to the cable providers interestingly enough first was cable vision and the dolins that they were able to pay get them to pay for the right per subscriber for the right to have ESPN and then kind of reading that and then opening up the headlines about Hulu being shopped today a lot of talk about Apple buying Hulu and I kind of sat there and said huh you know ad supported you know talking about subscription I'm obsessed with freemium I'm working on my wine videos that I do now a freemium model and daily grape where it's a newsletter driven thing and transparently I'm debating if I want to still do it because you know it's a lot of time and can I justify the cost and the value and it really got me to a place of like is the internet video space which clearly hasn't gotten its [ __ ] together all the way and Justified its cost the other successes at revision 3 but you know has it really gotten there we've seen next new network sell but it was to YouTube more to be like kind of like infrastructure for their YouTube celebrities and it's been interesting outside of like YouTube celebrities that are able to really kind of justify through ad Revenue along with YouTube supporting that is there going to be a time are we looking at a place where people are going to need to charge for their videos If it is of quality content are the Dig naations are the Lauren Felman are the people out there going to be able to get to a place where they charge 99 cents per video five bucks a month are we looking at the internet video space in a very similar place to where cable television was in the mid 80s when people realized huh this isn't supported just by ad Revenue do we need subscription based models and so I'm very curious as we now go into a culture where Apple established us for paying in micro payments for apps taking away what was free you know content free uh applications free games on the internet years ago now we're paying 99 Cents two three bucks for these applications these apps on mobile is this going to bleed into a world where video content is going to have to go through a similar business route I think it's a fascinating debate and I would love to get your two cents on it