This Strategy Will Transform Your Business in 2025

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This Strategy Will Transform Your Business in 2025

The Futur 31.12.2024 106 060 просмотров 3 821 лайков

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Increase Your Prices Through Personal Branding Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join Is your content pushing people away without you even realizing it? In this 15-minute preview, Chris reveals the surprising mistakes most creators make that sabotage trust and authority and hurt their personal brand—like over-polished content and constant selling. Want the full strategy for building authentic influence? Watch the full London Meetup where Chris breaks down how authenticity and service—not perfection—drive real growth and loyal audiences 🔥 Watch the full episode: https://youtu.be/tM0hgjDBqtg This conversation is for you if: 🎯 Your content feels like an ad 💼 You’re not making the impact you want 📉 You're struggling to stand out 🧠 You want to focus your energy strategically ✏️ In this episode: 0:00 The Value You Bring 0:52 Intro & Meetup Purpose 1:24 Social Media & Advertising 3:10 Carl Jung & The Shadow Self 4:28 The Problem with "Normal" 5:27 Thought Leadership & Contrarianism 6:12 Define Your Character 7:16 The Real Value of Money 💰 8:46 Innovation & Building Authority 9:19 The 4 Agreements for Success 🤝 12:44 The Power of Teaching 13:57 Personal Brand vs. Company Brand This isn’t about chasing likes or perfecting posts—it’s about mastering the strategy that elevates your personal brand and builds trust with your audience. 🔗 Connect with Chris: Instagram: https://www.instagram.com/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Website: https://thefutur.com/ X: https://x.com/theChrisDo #socialmedia #contentstrategy #thoughtleadership #marketing #personalbranding 🔎 Get access to resources for FREE here: https://www.thefutur.com/learn 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca personal branding, content creation, social media strategy, thought leadership, business growth, marketing strategy, build authority, personal brand tips, social media marketing, authentic marketing, brand building, digital marketing, online presence, social media influence, entrepreneurship, social media growth, brand strategy, content strategy, online authority, brand authenticity, authority marketing, personal development, brand awareness, market positioning, social media presence, content marketing, trust building, audience growth, brand identity

Оглавление (12 сегментов)

The Value You Bring

what is one thing that you want more of right now that's going to be help to your life and to your career what do you want money money is not what you really want you want to do something that by doing that thing people value so much they give you money what's the maximum that you can charge it's Limitless everybody it is only limited by the value that you can generate if you do good work you're really good at what you do what's a theoretic limit I don't know I haven't found it the problem with some of these scammer influencer people is they take more money than the value they give people who have mastered building a personal brand have created outsized influence that their company benefits from directly and indirectly so if you focus all your energies on marketing and doing more advertising you might be using your money not as smartly as you could what I would do is it's always amazing for me like when

Intro & Meetup Purpose

we throw out on the internet we're going to be somewhere and then some people show up and then more it gets really hot in here um but I'm always excited to chat with you usually the construct of the meetups is to maybe provide a different side to what we do that you normally don't get I'm borrowing Concepts that I barely understand but I package them in way that I think maybe might help you apply it so if there's anybody who knows much more than the surface level of this they I welcome them to join in on the conversation so when we see people post

Social Media & Advertising

content on social media most people use social media as a form of advertising is so dominant in the in popular culture that we think the only way we can talk to people is to advertise them and what I ask people to do is if you reflect on the content that you post on a regular basis how much of that content is selling and positioning you as an expert how much of it is you promoting something that you're doing where you're going to extract more value than what you're giving into the world and then you start to see there's a disproportionate amount of content that you're putting out there is thinly disguised as advertising and marketing for your Professional Service firm yes that bothers me a bit and I say that also because we did that at the beginning of our content strategy so if you're there Circ of January 2014 I'm a bab in the wood I don't know what I'm doing and I'm posting content almost all of it is like we tease the course material such that you would be left wondering oh I need to learn this therefore I must buy this from you can anybody predict what happened then with the content and how audience felt there's only one anybody a sales funnel it is a sales funnel absolutely right somewhere in the back we are advertising and selling to people in a very interruptive way and almost no one wants to open up their email to read an ad or to be sold to almost no one shows up and looks through a magazine or newspaper or watches TV to see the ads when I say almost no one there's always a few weirdos like the ad people who show up to watch us the ads because it's part of the tradecraft which we understand right and that's part of their cultural language to understand what XYZ brand and what XYZ agency is doing but the rest of us we've become pretty good at tuning that out I

Carl Jung & The Shadow Self

come upon Carl Young Yan philosophy or therapy right so there's this thing called The Shadow word and young unlike Freud has a different relationship with the ego right so this is the the stuff you can Wikipedia right or the thing that g GPT will tell me the ego regulates between the shadow the things that you have anxiety that makes you nervous that makes you feel some sense of shame or guilt and the Persona is who you show up in the world to be accepted yes so in youngian ideology the ego regulates these two make sense so far most of us live in the Persona and we don't even know it we live in the Persona we dress a certain way we speak a certain thing we pursue a professional career because someone told us that's what you do to be accepted and it's kind of important to understand this to be not accepted by Society to not to feel like you have a tribe it's a very scary thing you feel really isolated alone and as social creatures we need to feel connected to other humans intimate like in small circles and also in larger circles like if you go to work and you don't dress the way that people dress you're going to be isolated right so we've gotten really

The Problem with "Normal"

good at blending in to become like everybody to be quote unquote normal and I'll tell you why there's problems with this if you look up in the dictionary the word normal it kind of means average the standard normal so we have ego and we have it regulating between your Shadow Self the Shadow and the Persona so we talked about the Persona is you show up to be accepted right to be quote unquote normal and normal is just another word for average so we're okay saying I I want to be normal I don't think we're okay with saying I want to be average anybody here but that's what we're doing we're showing up to blend into being average and so this seems counterintuitive if you want to build any kind of social media following if you want to be any kind of thought leader in fact to be a

Thought Leadership & Contrarianism

thought leader to be a 1center according to Mark Manson you have to be a contrarian you have to go against what the what everybody believes to be a contrarian okay in a contrarian you could say well it's a flat Earth Chris so we have to add one more word in you have to be a correct contrarian okay so you have to find like where everyone goes this way you're going to go this way but you have to be right and that's a difficult part so a lot of this is you developing your point of view of the world sh sharing your lived experiences and finding the angle where almost everybody believes it to be this way and then I'm going to go this way how many of you

Define Your Character

have been struggling to write consistently good posts and stories probably everybody in the room is because you don't know what defines your character that's why this is just First Step okay so what happens is I don't want to write so you might get through like post 1 through 10 or 1 through 100 but by 101 or whatever you're kind of stuck you know what to do so I'm going to make a prediction as to what you mostly do you follow some person social influencer says oh you're stuck use this headline use this hack 10 content ideas so you're creating pieces of content that not tied into the larger version of who you are you're just writing little stories they're like Standalone episodes that don't tie back to this universe that you're building around you does that make sense and the problem with this it might work at the beginning you get a hit and you get a dud and you're like who am I writing for who am I what's the story I'm trying to tell so in your world as the main character in your Universe you kind of have to have pretty clear defined character let me ask you something what

The Real Value of Money 💰

is one thing that you want more of right now that's going to be a help to your life and to your career what do you want money is that what you said okay all right before we go there cuz I always ask people what do they want they say money and they said lots of it right okay money is not what you really want you want to do something that by doing that thing people value so much they give you money is the result not the pursuit itself because I've seen lots of people pursue money they're neither happy nor Rich it's kind of weird right I believe this like money is a metric that is measuring impact so the more impact that you can make in life the more money you will get so then the real question is how can you create this impact what is the impact you want to create in the world what money does is it buys your freedom that's the whole point of money right and to be rich in that you can afford to spend time with whoever you want for as long as want doing whatever it is you want that's what we all want you don't always need money to get there so sometimes we think we need more money but what we want is more freedom and not freedom but freedom to do what it is that gives us joy ultimately right cuz sometimes more money doesn't actually do that for you all right so the reason why I suspect and I'm not casting any judgment on you right now if you're unclear about the impact you want to make in the world there's a good chance that you're not going to make a lot of money and you're going to have less Freedom if you shoot

Innovation & Building Authority

photos photographers are pretty upset right now because there's so many people doing it so you have to innovate a little bit in what you do but what is going to help you and it's hard for me to tell you this because you're looking at your primary need your first order which is I got to feed myself so what you do is you do the very thing that is not going to help you grow your Authority that's the problem I don't know how else to tell you that because everywhere I go I'm like work on who you are tell that story and we can talk about how to do that and then people go right back to here's what

The 4 Agreements for Success 🤝

I do I need a client so I wrote this little document it's very little and we call The Four Agreements it's a play on the same idea but it's a different idea okay number one is you must do good work and I'll explain what each one of these means you must do good work there's a lot of people who look at the concepts in which we teach haven't put in the energy and effort to do good work and so they're just living on top of a lie if we can just agree in this room that you've put in the time practice and intention behind doing good work like the Malcolm Gladwell like the 10,000 hours of deliberate intentional practice you do good work does anybody not do good work who's so new into their field or pretending right now then no one will raise their hand but I'm sure there's one or two people always there is you do good work next uh you charge a fair price for this good work that you do charge a fair price people are like well what is fair that's a complicated word I understand so what you have to do is just give more value than what you charge that's it right so if you charge $100 for something all it has to be is $11 or 101b whatever it is that make sense so the question I have for all of you to think about is what's the maximum that you can charge is there a maximum I don't know is there it's limit it's Limitless everybody it is only limited by the value that you can generate all right watch this it's not a magic trick if you do good work you're really good at what you do what's the theoretic limit I don't know I haven't found it your client's value you can no no I can charge whatever if they don't value that's a whole another story I'm just saying if you pay me a million dollars I give you a million plus the more I can give the better I can sleep at night right so number three is we act in service of others this one's really tricky for you guys not you specifically but mostly for Crea that if we serve others ahead of our need to make money we can be honorable in how we run our business so that means very rarely does the client have a problem that you can solve if you accept that you'll take away most of the pressure in the buy sell cycle with the prospect so when they when you hear a problem that's is not to your benefit you must recommend to them you must pursue that it's my recommendation based on what I've learned from you today unless things change that you pursue this other option unfortunately I don't do that I can help find you somebody or at least this is what I know somebody else might tell you different but I'm telling you this based on what I know that's it the last one is always act with Integrity that means you're willing to do the difficult things that's it over there in the back by the door to answer my question but I was going to ask if there were ever any occasions where there could be two Works CU I think um I think if you if you're teaching something perhaps you've become so good at teaching that the skill that you're working on as well you put your 10,000 hours into they can combine in a very positive way yes the answer is

The Power of Teaching

yes if you can teach what you're doing while you're doing it you've Advanced to the next level very few people know what they're doing how to do it even fewer people can teach others how to do it so teaching is a critical part to your own development so if you can teach other people how to do what you do number one you become much more efficient you become seen as an authority and you get to help other people and chances are when you help other people you make the kind of impact that you want to make and your audience grows I make my marketing department have the same philosophy and try to what philosophy is that um focus um try to combine your skills with learning these different streams and Maring and it work with it well whenever we ask a question like that we search in our mind what company's been able to pull that off if we can find zero companies then we say probably not then but we find a handful even just one where like it's possible maybe not probable but it's possible I live in the state of mind where I think if it's remotely possible for anybody the first thing is like why not me and I'll be the first I'm okay or if I'm the second that's a fine too okay the question I thought you were going to

Personal Brand vs. Company Brand

ask is a little bit different so let's say this your company right and the company mostly talks about what they do cuz they're mostly getting new clients so when you start to build your personal brand your PB it doesn't feel that connected so what do you wind up talking about more of what you do so you just became you just become more of the same become super noisy right but I know this if you were to look up on Twitter and see how many followers Apple has versus how many followers Tim Cook has huh it's disproportionate Tim Cook has way more followers as Does Elon Musk versus Tesla as does Richard Branson versus virgin right so it's telling you something here that the people who have mastered building their personal brand have created outsize influence that their company benefits from directly and indirectly so if you focus all your energies on marketing and doing more advertising you might be using your money not as smartly as you could

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