Why Branding Matters NOW More Than Ever (Personal & Business)

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Why Branding Matters NOW More Than Ever (Personal & Business)

The Futur 25.06.2024 34 132 просмотров 1 506 лайков

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In this brief yet powerful video, learn why building a personal brand is crucial in today's attention economy. Discover the differences between personal and business branding and how each impacts your interactions with clients and the broader community. Through compelling analogies and real-life examples, we explore how authenticity and consistency in your personal brand can make a significant difference. Get insights into the Apple vs. Microsoft experience and understand why your unique identity matters in a world full of choices. Timestamps: 0:00 - Intro 1:15 - The Apple VS Microsoft Experience 3:00 - Emotional Connection in Branding 3:55 - Self-Awareness and Authenticity in Personal Branding 4:50 - Consistency and Identity: Tips for Personal Branding 5:35 - Outro Hashtags: #PersonalBranding #BrandingTips #AttentionEconomy #AppleVsMicrosoft #BrandIdentity #Authenticity #Marketing #BrandingStrategy #CreativeEntrepreneurs #SelfAwareness FREE Resources here: https://thefutur.com/free-resources 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media

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Intro

you have to start thinking about who am I how do I move around in this world and the differences between your personal brand and your business brand often times a personal brand once you f up you're kind of done people are walking out with multi- thousand purchases on the regular and here's a big difference between the Apple experience and the Microsoft experience I want to talk about a little bit of the importance of building your brand your personal brand I want to show you why or kind of hopefully not convince you but give you some tools to why having a personal brand is important in the attention economy which seems to be the economy that we're living in right now part of the clue in terms of do you have a brand do people have a preference for your product or service over someone else's product or service and I want you to think about that because we live in a highly overly communicated world and we have an abundance of choice really what is happening now is there's an emotional connection because as we make more money and we have more choice the things that influence our decisions are wildly different for each and every one of you some of you want to have a clear business outcome when you buy something some of you want to feel like you belong so it's less about buying it's who you become in the process and the vote that

The Apple VS Microsoft Experience

you have with your money so we want to support people and companies and ideas that support who we are and how we see ourselves so it becomes a really big part of like your own identity here's what I notice is and I go to Apple Stores I would say like one once every 2 and 1/2 Weeks most times I do not buy anything I go there to watch people I go there just to put my hand on a device I'm like maybe I need this maybe I don't know I've never been sold anything ever at an Apple store which is such an unusual experience people say hi do you need help that's all they ask and they don't even bother you here's what I noticed about Apple employees they look different they look like the people from the neighborhood they look like they were hired from a United Colors of beniton AD campaign people have froze people have spots in their faces people are albino they're all over the place and they don't have a very specific style or look and apple had a rather brilliant concept they call it the genius and it used to be for the genius behind the bar and now everyone is an Apple Genius everyone can help you and here's a big difference between the Apple experience and the Microsoft experience cuz I've been at both I don't hate Microsoft I just don't prefer them I just don't hate them I wanted to buy something for my Xbox a new controller rechargeable controller I stood in line I was like fourth in the queue and they were moving so slowly I was looking around the store there's nobody in here but they got one person to ring you up what's the difference between Apple and a Microsoft Store everybody practically inside the Apple Store can ring you up and the register is in their pocket they use an iPhone and you can get in you can get out and you know the volume of business that they're doing compared to Microsoft who can't handle four customers people are walking out with multi

Emotional Connection in Branding

purchases on the regular that's how they can make so much money per square foot so culturally they're different they're all shapes and sizes some are tall some are skinny some are a little short some are fat some are dark some are light they look like people from the community the reason why I bring this into sharp Focus for all of you is because you have to start thinking about who am I how do I move around in this world what are the conscious and unconscious decisions I'm making about how I interact with my clients online in person and over Zoom to be hyperware of that kind of stuff and so I want you to start thinking about how you show up online and the differences between your personal brand and your business brand most business brands are scaled back their personality is tampered down a little bit it's because it's Collective and it's a lot of touch points a personal brand is one touch point it's you a business brand has a logo you have a name and your name is a powerful part the most powerful part and you have a face a business has

Self-Awareness and Authenticity in Personal Branding

a place and whatever other things you do to Ador your face and your body tattoos earrings glasses jewelry cap hairstyle hair color they all say something about you and the choices that you make you know as much as I admire and respect Steve Jobs while he was alive his fashion sense is terrible the guy wore ill-fitting mom jeans now every time he walked on stage I snickered a little bit but who am I he's a you know a revolutionary a Maverick changing Industries he got no time to like wear proper jeans now a business brand can be rehabilitated often times a personal brand once you f up you're kind of done you know these scammers I'm not getting political everybody I'm just talking about people on the internet scamming people so it's kind of important for you know who you are have high degrees of self-awareness and act consistently with your worldview now you would say like what's the most difficult thing about acting consistent with yourself you would say nothing Chris it's very easy

Consistency and Identity: Tips for Personal Branding

you just be yourself right then let me ask you this question how many people can you spot from a mile away that aren't being themselves they're fronting I'm more successful than I am I'm better looking than I am my life is more together than the way it is and then we're shocked to discover um they're getting a divorce like I thought you had the picture perfect marriage you know here's how it goes it's perfect until you find out so here's the thing now we can spot it the question is the much harder question is how many of you are guilty of it you can be forgiven if you have low self-awareness like I don't even know what I'm doing I don't know who I am so I just show up the way whatever but if you know and you deliberately hide that's creating a gap between you and the audience the community and the clients that you hope to connect with

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