Sell Digital Products With Facebook Ads For Beginners in 2024

there are so many different ways to sell digital products but if you really want to scale them up then you want to advertise and one of the best platforms to advertise on is Facebook and in this video I'm going to show you how to sell your digital products with Facebook ads and in particular I'm going to show you how to sell it with video ads because video is what most people consume on the Facebook platform right now and the conversion rates according to the latest statistics are 8. 25% across all Industries when it comes to Facebook ads and besides that the Facebook ad platform is very easy to navigate and not as complicated as some other platforms like Google one of the

most important things about running advertisements on Facebook is having a good ad creative because if your creative doesn't get the attention of your potential buyers and they scroll past it then you're going to have a very high ad cost and your first thought may be well it should just be as easy as telling people what I have and that should work right no people know ads when they see them a mile away and they quickly scroll past them so you want your ad to blend in with the platform as much as possible like an organic piece of content and Tik Tok does this really well and what I'm going to show you in this video can actually work for Tik Tok also and even Instagram if you're want to run ads on Instagram because you know Facebook and Instagram kind of same thing different platforms but you'll see what I'm talking about later on in the video and you can see here from the transcript of an earlier Ernie call that they had there was a German fashioned retailer that got 19 times return on their ad spend using real on Facebook and or Instagram so for every dollar they spent they made 19 back imagine putting a dollar into an advertising system and getting $19 back at that point you just have a money machine you just put more money in and get more money out and so if you want to make great money advertising your digital products on Facebook one thing that is going to be important that you learn how to do is make great creative Facebook reals or Instagram reals that blend in with the platform and in order to do that they need to be funny down to earth they need to be relatable they need to be sharable and they need to fit in with what's trending

at the moment and this could be a problem for a lot of creators because you may not want to show your face you may have anxiety you may say well I have this digital product that I want to sell I know I can help people overcome this particular relationship problem this particular health problem or this particular financial problem but I don't want to show my face and I do want to advertise my products or you may be thinking I don't have the camera equipment sound space to record in to make a great video I don't have the schedule my kids are always running around my life is chaos and I just can't get it done so does that mean that I'm completely lost and I can't take advantage of video ads and the return on ad spin I could possibly get with my digital product not necessarily so if anything I just said describes you

then you definitely want to learn more about Billow the sponsor of today's video because not only have they created over 200,000 videos for clients they've served over 22,000 Brands and the beauty of their platform is because they've done this so often and so frequently for so many Brands they know how to create content that's designed to perform and get you the return on your ad spin it's very easy to place an order and even more importantly you get to choose from over 5,000 different creators so that you can choose someone who looks exactly like your ideal client and have you more confidence that your ad is going to resonate with your target audience and if you look at the screen you can see just how organic and natural these videos look these do not look like ads because they're not ads creators create them like pieces of content they normally would create so that when you do advertise them they blend in with the platform they get high engagement and people click through and purchase your products so if you want to try Billow I'm going to put my personal Link in the description and when you use my link you're going to get a special offer based on the package you choose and even without the bonuses you have nothing to lose because they have a money back guarantee so let's say you've ordered your videos from Billow you've given them your product details the creator has created your content they look organic they blend in with the platform now you're ready to advertise them what

do you do next well the next thing you want to do is set up a business manager account if you don't have one go to business. face. com and it's going to reroute you to metab business Suite once you get your business Suite account set up and you're inside of metab business Suite you want to come down to the three lines on the left and click there to open up all of your tools and then you want to look for ads manager it should be in the right column towards the top and click on that and now if we want to get our ads going on Facebook and or Instagram it's so simple just follow along with me now the first thing you want to do is click on this green create button to create a campaign there are only six different campaigns that you can run on Facebook or Instagram but I highly recommend if you're trying to make sales just choose sales click on sales and then click continue Advantage Plus shopping campaigns are AI campaigns but you need to have some data for your page and your ad account for them to really work well so choose the manual selection and then click continue this is where we set up our ad set or basically where we tell Facebook who we want to Target and where them the conversion location we want them to go to our website and make a purchase the performance goal is to maximize the number of conversions we want people to actually purchase the product not other objectives the metap pixel is required cre get your pixel and then place it at the header of your website very easy to do and then you want to set your daily budget this can be anything you want but if you want your ads to show to the best potential customers I recommend getting as close to 50 bucks a day as you possibly can and if you can't afford that just do what you can until you get some conversions and start making some money next you want to choose a start date instead an end date if you don't want to spend more than a certain amount of money so maybe you just want to spend $50 a day for 5 days $250 total you can set that up here so that you don't go over and then we get to the audience controls this is where you can set up the location for your ads to run in the US or other countries and also if there are other interest that you want to Target so if instead of using an audience plus audience which is AI and using the people that like the page and follow the content we can switch to the classic mode and once we switch over to the original mode you see that we have the option to change the age the gender and we can even add in demographics interest and so forth and finally if we don't want to go with Advantage Plus placement which are going to place our ads wherever they want to or wherever they feel is best for the highest conversion we can always go in here and change this and for instance if we just want our ads to show up on Instagram we can turn everything else off and now our ads will only show on the Instagram platform and in fact this is how you run Instagram ads and then you would click next and now we're finally at the place where we set up our ad so first and foremost you would choose a Facebook page and then you would set up your ad and so we have manual setup right here or manual upload then you have format we're going to choose single image or video because we have a ugc video that we've ordered from Billow remember and then you're going to add the URL to your website where people can make a purchase make sure you get the exact link to the page you want them to go to not necessarily your home screen the page where your product is where they can check out put that link right here and now you would upload your ad creative that you just got from Billow so click here and then come down to video and click and it's going to give you the option to upload the video the content creator sent you and then you're going to write your headline is probably the most important thing after the video so make sure it's relevant make sure it's on point and make sure it captures the person's attention but if they're watching a real chances are they aren't going to see it as much as the video which is another reason why using Billow can be a great option for you if you're advertising your digital products and then you're going to do your call to action depending on your product learn more is great but maybe you want to use download now if it's an ebook that a person can download you're going to add in your website URL once again I highly recommend making this the link go to the page where the person can make a purchase so that you can make as much money from this ad campaign as possible and not have people going to your homepage or your website and looking around and not buying anything because that's not why you're spending your money with Facebook and then I just say leave these browser add-on buttons leave that as none set up your special tracking if you have any and then come down here to the bottom right and click

publish it generally takes Facebook about a day and once you've been running ads for a little while less than a day to actually review your ads and make sure everything passes their guidelines but after this your campaign will be up and running and just like organic content Facebook is going to be placing this offer for a very particular digital product that you're selling in front of people who have the exact problem that you solve on a regular basis and the content is going to blend in with the platform so that people are going to pay more attention to it and a plus of doing it this way is that when anyone likes that real or they leave a comment on that real you can then invite that person to actually follow your page and even if they don't purchase that day that will give you the opportunity to re-engage them with another piece of organic content or to have a conversation with them in the comment section of a different post or to reach out to them through Messenger or retarget them with another Facebook ad campaign so maybe you didn't know about Billow and you thought that you would have to get on camera to actually advertise your own digital products and now that you see there's a way to do it with without getting on camera you want to know how can I create an ebook online course well I'm going to link to two videos right here that are going to show you exactly how to do it with AI absolutely free you can get it done in a single weekend and then start running your ads and selling your digital product the very next week if you got value out of this video make sure you hit the like button subscribe to the channel and as always take care have a great day and I'll see you all in the next video